January 28, 2016
Sure you’ve heard of email marketing, but what about video marketing? Since the invention of smartphones, society has shifted from reading written language on paper to being glued to screens, whether for reading, playing games or watching videos. Marketing has evolved with technology, therefore resulting in the recent trend of video marketing. According to data from Syndacast, by 2017, 74% of the internet’s traffic will be from videos. This doesn’t mean that there will be a significant increase in cat videos (not that I would complain), but it means that consumers will be using their time on the internet mainly for watching videos.
What exactly is video marketing?
In the dental world, it can be anything from patient testimonials, procedure overviews, a dancing toothbrush or any other video content marketing your practice. These videos will be posted on your website and social media linking to your website. Social media is key for video marketing because it’s where most people share and view videos. Think about your current Facebook newsfeed, how many posts are of videos? And how many videos do you watch? If you’re anything like me, at least half of your feed is video and if the subject catches your eye, or a friend tags you in it, you will most likely watch it. Humor is also a great approach to gain views and shares.
How can videos benefit my dental practice?
After someone views your video, what do you think they will do next? If they are viewing it on social media, they will most likely go to your page and eventually your website—resulting in higher website traffic. When someone is searching for a new dentist, they would rather watch a patient testimonial than reading one on the dentist’s website. A video testimonial will seem less forced, more personal and honest. Videos also help the prospective patient get a feel for what the environment and employees at the dentist office are like.
What kind of videos should your dental office be hosting?
First, a welcome video. You can introduce the staff, office and the dentist(s) that the patients will be visiting. Second, patient testimonial videos. In these videos, you can have patients describe their experiences at the dentist office. You can even feature some before and after photos on these videos as well. Third, videos describing special procedures or technology that is offered. Fourth, informative and fun videos—you can get creative here. For example, demonstrate how to properly brush and floss your teeth. Each of these types of videos will not only enhance your website and online presence, but also your social media. Every time your video has been liked or shared, it will reach a larger audience—thus resulting in more prospective patients.
So how can you get ahead of the game?
Start making videos now! They don’t have to be long and extravagant, they just need to catch the attention of potential and current patients. Lucky for you, we specialize in video marketing here at Dental Affiliate. You can view some of our creations here. Let us help you take part in this marketing evolution, contact us today!
January 14, 2016
Your dental brand goes further than the name of your dental office. It’s what makes you unique, it’s what your customers thinks of you, it’s your quality of service. Your brand is associated with everything related to your business, which is why you need to make sure your brand belongs to you.
If your brand isn’t unique and doesn’t tell a story, it’s likely that others might have the same name. Before settling on a brand name, it’s important to make sure that it doesn’t belong to anyone else. If you have an extremely common last name and want your dental office to be named after you, you might want to reconsider. You also wouldn’t want your dental practice’s name associated with a restaurant in the area, it might throw your customers off. Choose your name wisely.
In order to check your brand name to make sure it is completely yours, you need to go further than just googling the name. The website Knowem, allows for you to search your brand name across social networks, websites, and businesses. This is an extremely helpful tool when checking your brand name. Test all of the names you have in mind!
After checking out your brand name, it’s time to see if your desired domain is taken. If it is, you can attempt to contact the owner and negotiate a price for them to sell it to you. If that doesn’t work, you can set up alerts to let you know when it’s expiring through a Domain Monitor. If the current owner doesn’t renew their domain, you can take it from them. Although, if they renew it and won’t sell it to you for a reasonable price, you might want to reconsider your brand name and/or your desired domain.
Twitter & Social Media
On top of checking the domain, you should also be checking for available social media pages and Twitter handles. If there are already Twitter handles using your brand name and you notice that they have been inactive for a long time, you can request access to the account by filling out this form. You need to provide proof of your brand and clearly state that this account is mispresenting your company. The process can take anywhere from a week up to several months. If there are also Facebook or LinkedIn pages with your brand name and they are inactive, you can also request to take over ownership. If you’re having trouble gaining access to Twitter handles or other social media pages that have your brand name, you might reconsider changing your name. If you’re not open to changing the name, be patient, if this brand name is important to you, it’s well worth the wait.
Lastly, when deciding on a logo design, like your brand name, you need to make sure that it’s not only yours but a symbol for your dental office and what it stands for. This is what customers will see when they think of your dental office. A tooth seems like a generic go to for dentists. If you are set on having a tooth or dental related item incorporated into your logo, try and make yours unique. Or you can take a different route and make your logo completely unrelated to the dental business; instead, make it about your brand name and what it means.
After taking these necessary steps, hopefully, you are finally able to settle on your brand name and start putting your image out there! Contact us here at Dental Affiliate to let us help you create your personalized logo and the website you’ve always dreamed of.