What is Retarget Marketing?
Have you ever searched for sunglasses on Amazon and the next thing you know there are little advertisements in the corner of your screen for those specific sunglasses you were looking at? You can thank cookies for that! With remarketing ads, cookies will track a user’s visit to your site, and then later give them that friendly reminder ad on their screen to visit you again.
If you’re considering a Pay Per Click (PPC) campaign to increase traffic to your website, you should consider also using retargeting (also known as remarketing). With these facts listed below, you will see how beneficial remarketing campaigns can be.
Patient Conversion Rates of Brand Retarget Marketing Increase Over Time
You would think that the more a user see’s an ad over and over again, the less likely they will click on it. That’s actually wrong. It’s been found that users are twice as likely to click on the ad if they have seen it more than once. It gives the user a friendly reminder of what they were searching for earlier or what website they were viewing. It’s possible they exited out before they were finished.
Facebook and Google are the Best for Retargeting Your Dental Practice
Due to the social media revolution, people are spending more time than ever on social media, specifically Facebook. Facebook has over 1.4 billion users, most who log in at least once per day. Google, on the other hand, is the most used search engine and reaches 90% of internet users globally. 65% of those are reached every day. You can easily see how much traffic these two websites receive. Using both for retarget marketing can drive a lot of traffic!
Retarget Marketing is Great for Building Your Dental Brand
When you use display ads as opposed to remarketing ads, it’s quite likely that a user will see your ad and not recognize your brand name, or remember it after clicking. With retarget marketing, the user has already visited your website. Visitors are more likely to visit your website multiple times and then spend more time on it with remarketing compared to display ads. These help users become acquainted with your brand, spreading brand awareness.
Did You Know Remarketing Clicks Are Inexpensive?
Compared to keyword search ads, remarketing ads are cheap as dirt. Depending on your market, keyword search ads can cost as much as $50 per click if your keyword is hot and the market is large. With remarketing clicks, prices tend to stay pretty low.
Facebook and Twitter Make Remarketing More Powerful for Your Dental Practice
With Facebook and Twitter, you can set up a remarketing campaign that appeals to your audience instead of just anyone who stumbles upon your website. Using social media can give you the option to filter your remarketing cookies based on several social media targeting options such as age, life events, job titles, cities, interests, people/brands liked or followed and more.
If you were a salesman and a customer just walked out of your work without considering you or the services you offer, you wouldn’t let them walk away. This is the logic behind retarget marketing, don’t let your customers walk away or forget about you.
Now that we have laid down some hard facts about retarget marketing, contact us today to start planning your next Dental PPC campaign. If you’re not ready for PPC just yet, learn about our dental practice content marketing package to get you ranked high on search engines and stay there.
You may have been on your competitor’s website and wondered why they would need a blog to further describe procedures and such. You also notice that they are the same dental practice that is leading the search engine results for your area. Blogging on your website brings a lot more benefits than you might realize. Learn about some of the benefits you can receive from implementing a dental blog for content marketing.
Increase Search Engine Ranks with Search Engine Optimization (SEO)
SEO is everywhere and isn’t going away anytime soon; in fact, it’s becoming more intelligent as time passes. With blogging, your website will continually add new pages and fresh content—which is something search engines love! When you expand on topics of pages on your website, the topic or keywords you are trying to rank for will benefit. In the end, both your main page and similar blog pages will rank higher on search engines. That means not only will your main page rank higher, but there will be more pages of your blogs listed for users to click on. The more pages, the better.
Increase Your Dental Practice Brand Image
The more pages you have on your dental website and the more you share it with the world whether, via social media or email, your dental practice brand image will become more known. This leads to creating authority on your website.
Build Your Dental Practice Authority
When you repeatedly post blogs expanding on topics, it shows how much of an expert in the field your practice is. For instance, if you have written numerous amounts of blogs about periodontal disease, your viewers will assume you are an expert. This creates superiority to your competition.
Long-Tail Search Queries Vs. Short-Tail Queries
Without a blog, a dental practice won’t rank for “Misconceptions About Teeth Whitening.” They might rank for a short-tail query like “teeth whitening in Houston,” but not for a long-tail search query. With blogging, you will expand your range of topics you can rank for, which increases your chances of being found.
Social Media Integration
Social media is a great tool for sharing direct links to your blog! The best part of social media is how easily a large audience can be reached and shared content with. Not only does this drive traffic, but it creates more outbound links into your website, which is another great tool for SEO.
Drive Traffic to Your Dental Practice Website
Having more content creates higher ranks on search engines, more sharable links and an overall increase in traffic to your website!
Create Leads=More Patients=$$$$
Creating leads is what marketing is all about. With an increase in traffic, brand image awareness, informational content, social media presence and ranking on search engines, blogging will create a dramatic increase in leads which means more patients in your door and more money in your pocket!
Do you want to reap the benefits from blogging on your website? Leave the blogging and social media to our experienced content writers here at Dental Affiliate and we will let you relax while you outshine your competitors. Contact us today to learn more about our content marketing packages!