November 30, 2016
You may be wondering what the difference is between your pages of information and your blog posts with information. Pages and posts vary in SEO reasons in addition to the type of content posted. Although there are no strict rules behind what needs to be posted on each, SEO should be taken into consideration when determining this.
Pages contain your most important content, for example, they contain the “main” topics. Pages are used for valuable information because search engines recognize them as a higher value than blog posts. Any information you feel is valuable to your patients for them to easily access through the menu should be placed on pages. Pages can be used for information about procedures, contact information, about the practice information, technology, or even patient forms. Think of the content that is on the pages as permanent content because it is timeless and relevant to patients always. These are pages that patients will constantly visit for information.
Since blog posts have a time stamp on them, they are considered of less value. This time stamp shows search engines that the information on the blog is relevant to the date, therefore devaluing the SEO of the post as time goes on. Blog posts are great for giving patients information about holidays, quizzes, any fun facts, news in the dental world, or even office announcements. Blogs carry more value the newer they are, and as more are posted, the old ones shift down the blog feed, lessening the likelihood of readers.
Should I Blog it or Post a Page?
If you are questioning whether the information you want to post should be a blog or a page, think of how relevant the information is. Will your patients need to know this in a year? If the answer is yes, you should post a page. If it’s a simple topic explaining things, like this blog entry, for example, keep it as a blog. Be sure to follow SEO guidelines for content writing for best results. This includes a 350-word count minimum. If you don’t have that much to say, you might want to keep it in a blog entry. Of course, nobody will flag you if you post a blog as a page or a page as a blog, it’s merely an educated preference.
Contact Dental Affiliate for Content Marketing
If you want to regularly add a page or blog of content to your website to benefit your website in multiple ways, get into contact with Dental Affiliate to learn more. Not sure if the website on your content is good? Contact us and we will let you know if it’s benefiting or hurting your SEO.
November 15, 2016
With Thanksgiving right around the corner, the staff here at Dental Affiliate are thankful for lots! We thought we would share what we are thankful for in the digital marketing world.
We Are Thankful For:
Without dentists, there would be no Dental Affiliate. We are thankful to you for providing us with business, great client relationships, and the world with healthy smiles.
- Social Media
Social media is constantly changing, and as it evolves, we evolve with it. We love learning about the new ways we can market for our clients, and social media happens to be one of the most fun!
- Working in San Diego
We are blessed to be working in one of the most beautiful cities in the world (with the best weather). Our office is in a great location in Sorrento Valley just a short drive to the beach.
- New Software Development
We are always looking to improve our business for ourselves and our clients. We are thankful to always be moving forward in software development. In the past year, we have released ReviewDoor. There is more to be developed on the horizon!
- Our Team
We have a great team of hardworking people, always working to give you the best service possible. Our team is not only hardworking, but fun to work with.
- Technology Advancements
The internet is always changing, software is always changing, computers are always changing. We are thankful that technology is moving forward, allowing us to expand our knowledge and produce results we never thought possible.
Dental Affiliate runs on coffee, and for that we are thankful to be able to savor each delectable sip every morning to get our day started.
- Faster Internet
We are beyond thankful that dial up internet is in the past. Our high-speed internet allows us to work faster to complete our tasks for fast turnarounds.
We are beyond thankful for WordPress, which allows us to easily and quickly make changes to your website when you need them.
- Happy and Successful Clients
Nothing makes us happier than seeing our clients succeed and accomplish their goals with our help!
November 9, 2016
Facebook Live slowly rolled out the past year, but most Facebook users aren’t using it. The main users of Facebook Live seem to be businesses, news stations and celebrities, bands and public figures. One of the benefits of using Facebook live is that it notifies all your followers when you are live. So why not implement Facebook Live in your dentist office? Here are some ideas you can use to help you get started.
Live Stream a Procedure
Medical procedures are always fascinating to watch, especially if you don’t work in the medical field. Use Facebook Live to live stream a procedure, while also making it educational. This can be used in the future for patients who are interested in learning more about the procedure before having it done for themselves. These don’t have to be videos that scare a patient away from a procedure, they can be anything simple from having teeth whitening to sedation dentistry.
Post Educational Videos
These can be anything from how to properly brush and floss to how to deal with a dental emergency. Your patients will appreciate this small bit of education and hopefully, use it to maintain a strong and healthy mouth.
Remind Patients to Come in for a Visit
Life happens and we forget about our dental appointments. Whether your patients forgot about their scheduled appointment or have gone over a year without scheduling a new one, a reminder is always helpful. With Facebook Live, your followers are notified when you are live. They might be interested in what their dentist is posting about, so give a fun and friendly reminder to schedule their appointments to come in for a cleaning or to address a problem they are having.
Post-Fun Going on in the Office
If there’s something fun going on in the office: a birthday celebration, holiday, or the team is just having fun, share this with your followers. Everybody likes to see people having fun at their workplace. It will make your patients more excited to come see such a fun team.
If you have announcements or news to share with your patients, Facebook Live is a great place to share it. There’s something more personal about sharing news or announcements via video instead of in writing.
Show Off Technology
If you have some new technology in the office, or old technology you think you patients would be interested in learning more about, steam a Facebook Live video of it being used and how it works.
Need Help with Social Media?
Contact Dental Affiliate today if you need help with your social media management. We can help you strategize how to better market your dental office. Contact us today for social media management, custom dental websites and more!
November 1, 2016
Handle Your Negative Reviews With Confidence
It’s inevitable that your dental practice will receive a negative review at some point. It is like getting a cavity, you can brush your teeth, floss regularly and always see your dentist every 6 months, but the inevitable will happen, and you will somehow end up with a cavity. It’s how you handle the cavity is what counts. Are you going to let it spread or are you going to nip it in the bud and have a filling? We want to provide our clients with solutions for their negative reviews so the problem never gets out of hand. Read on to learn more about how to handle your negative reviews.
So, You Got a Negative Review, What is the First Step?
Your first reaction will probably be anger or disappointment because the patient didn’t seem like they were having a bad experience. Think back to their appointment and try to remember if what they wrote in their review is accurate or not—this will determine your next step. If their review is accurate and their experience is indeed you or your staff’s fault, you can move onto making things right. In addition, you can correct these problems from ever happening again. If the patient’s review is inaccurate, however, you will need to still reach out to the patient to get a better understanding of their situation. If you are overridden with anger, take a day or two to let your emotions calm down before contacting the patient to try and make amends, otherwise, you might respond in a way you can regret down the road.
Whether the patients wrote a true or false negative review about your practice, it’s best that you try to reach out. Upon contact, hopefully, you can find out further details of their bad experience. This can help you as a business owner learn how to make the experience for other patients better. Next, try to find a way to make amends with the patient, offer them something for free at their next appointment, or send a handwritten apology to prove your sincerity. Once you have made amends (if possible), kindly request for them to delete their negative review. They may or may not delete it, but it’s worth a try.
When Reaching Out Doesn’t Work
Not every patient will take your apology to heart and will, unfortunately, keep their negative review posted for everyone to see. There are a few solutions to this problem. First, you can write a response to the review, giving your perspective to show any people reading the review that you are an honest practice and this one bad patient experience doesn’t prove anything. Second, you can encourage all your other patients to write a positive review for your practice. An abundance of positive reviews will override one negative review, making this one upset patient look discredited. Reacting to this negative review in a positive way shows true professionalism. A negative reaction will make you look unprofessional so it’s best to keep emotions aside.
Implement ReviewDoor to Prevent Negative Reviews from Going Public
If you are concerned about more negative reviews appearing on your review pages, we recommend implementing a review software like ReviewDoor. Think of ReviewDoor as the fluoride protecting your teeth from cavities. It’s always better to take as much prevention possible than to wait for the negative outcome. ReviewDoor works by sending your patients a text messages or emails after their appointment asking them to write a review about their experience. From there, reviews will need to be approved before being posted. This is also a great way to gain more reviews on websites such as Google+, Facebook, and Yelp! If you are experiencing a problem with negative reviews, contact Dental Affiliate today to implement ReviewDoor or ask advice.