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June 2017

facebook and Instagram update

This week, Facebook rolled out a new feature for business pages that allows you to reply to comments on Instagram using Facebook messenger. The best part about this update is that it is can be done on your computer! No longer will you have to type out a long comment to patients or clients on a tiny phone screen and tedious keyboard. Learn how to use this update and how you can use it to your advantage.

How Do I Access Instagram Comments on Facebook?

When you click into your business page, go up to the message box. From there, it will give you the option to connect your Instagram page. Once connected, your message box will fill up with comments from users on your page. You will then be able to reply to comments. This makes interacting on your Instagram account a little easier! Also, if you aren’t one to include hashtags on your media, you can drop some in the comments instead. Unfortunately, Instagram still has not given us access to writing captions, messaging and posting videos/photos from a computer.

Make Messages and Replies More Personal and Better Crafted

Instead of giving the shortest answer possible because you hate typing on your phone (we can all relate), take your time to craft out an informative reply users will enjoy and benefit from reading. You can also use this new feature to hold yourself accountable to reply to all your comments. This is especially valuable to businesses with many followers and have many people to respond to.

Manage Comments and Messages in One Place

If you hate jumping back between Facebook messenger, your Facebook page, and Instagram, this new update is great for you. The new Facebook inbox gives you access to messenger, your business page (for comments), and Instagram comments in one place, whether on your browser on your computer or via the Pages Manager mobile app. You have the option to view everything in one feed, or you can sort them and look through them individually. This will help whoever is managing your customer service, especially for large and busy Facebook and Instagram accounts. Having easier access to replying to messages and comments will give your page more credibility and make users happier to see how much engagement exists.

Start Using This Update Today

If you haven’t done so already, connect your Instagram account to your business Facebook page and start playing around with the new messenger to see how you can make your customer service and social media strategy even better! To stay on top of the latest news in social media, SEO and more, be sure to check back at our blog every week. Contact us at Practice Affiliate today to see how we can help take your business to the next level.

 

upgrade your website

Your website’s appearance is just as important as your office. If it doesn’t run well or look great, patients aren’t going to want to visit it. It’s up to you to maintain your website just like you would your office. This means upgrading it and making changes when necessary. At Practice Affiliate, we recommend our clients make regular updates to their website monthly in addition to a brand-new design every two years. Luckily for you, if you are a client of ours, we will provide that brand-new website free of charge every two years. If you’re not sure if it’s time to upgrade your website, here are a few signs.

Patients Have Complained About Your Website

Whether patients have blatantly come out and told you they had a terrible experience on your website or if you asked them about their experience and they did not have positive things to say, this is a sign your website needs to be upgraded. If it’s not user friendly or the content is outdated, your website isn’t benefiting your practice at all.

You Don’t Remember When Your Last Update Was

If you can’t remember when your website was last upgraded, that should be a huge sign that it’s outdated. Website design and development is always changing, especially in today’s fast moving digital age. It’s important to stay ahead of the curve by upgrading your website at least every two years regularly so it is not outdated.

Your Website Takes Long to Load or Isn’t Mobile Friendly

If your website is taking more than 3 seconds to load a page, this is not a good sign. Not only does this make user experience worse, it is bad for SEO. Newer websites are SEO optimized which includes faster website speeds. In addition, if your website is not mobile friendly, you are living in the past. Most Google searches are done on a mobile device, so if your website isn’t responsive, you are most likely dealing with users leaving your website.

Your Content is Duplicate or Outdated

If your website needs an upgrade, there’s a good chance the content also needs an upgrade. It’s likely that your office offers more procedures than what is listed on the website, newer technology, and different team photos. Old website companies also used to publish duplicate content because they were unaware of how it affects SEO. Upgrading your content is just as important as upgrading the design to allow for your patients to have the best user experience possible in addition to the most recent and relevant information.

Upgrade Your Website Today

If your website is outdated, it’s time to think about upgrading your website. A website upgrade will not only improve the aesthetics and the user experience, but it will also improve the SEO to help you rank better on search engines. If you are one of our clients, talk to a representative today to find out when your free website upgrade is available. If you are not a client but are interested in an upgrade, contact us today to find out how we can capture your brand.

Instagram archive feature

Instagram’s last update unveiled lots of new features such as face filters and stickers that can be used on stories. In addition, Instagram also gave users the ability to archive their photos/videos . The archive tool is great for businesses who do not want to delete their content, but would like to clean up the appearance of their profile or only have certain content visible at certain times. Learn more about how you can use the archive feature to clean up your Instagram account and use it to your advantage.

Hide Old and Irrelevant Content

This applies to both businesses and personal lives: if you have old content that is no longer relevant to your business, or life, instead of deleting it forever, just simply archive it. That way you don’t have to worry about the photo/video being deleted forever, but it simply put in an archive nobody can see. Maybe you have videos or photos of old employees or content that doesn’t fit in with the standard of your company anymore. Don’t delete it, just archive it! When you archive content, only YOU can view your archived content.

Archive Specials

Maybe you are running a special at your business and when it ends you normally delete the posting. Instead of deleting it, just archive it. Then if you want to have that special going again, unarchive the post. This will allow it to be found under hashtags and your profile once more.

Archive Old Business

Maybe you parted ways with a business associate and you had photos of their business or something related on your Instagram account, like a relationship, instead of deleting all evidence of the partnership, simply archive the posts. You never know if your business relationship will be rekindled. In the event the partnership is resumed, you can always unarchive your posts to make it look like nothing ever happened.

Clean Up Your Brand

This is a smart way to clean up your profile without having to permanently say goodbye to all your memories. You can archive old posts with outdated designs or low-quality photos that give your brand a bad image. From here, you can make sure all your posts are consistently great, so if a user does scroll through your content, they will see the same consistent brand which gives you more credibility as a business.

Try It Yourself

This is a nudge for you to go through both your business and personal accounts to archive anything you don’t want other people looking at. Clean up your brand without saying goodbye to old memories. Need more social media advice? Contact us at Practice Affiliate to talk to our social media experts today.

improve social media engagement

Are you posting all over Facebook and Instagram and not seeing any results? Maybe you’re only receiving a few likes but nobody comments or replies to the post. Or perhaps you are just lacking followers in the first place. We have compiled a few tips for those businesses who may be suffering from lack of engagement on their social media posts. Read on to learn more about improving social media engagement.

Post Content Your Followers Will Actually Enjoy

One way to go about doing this is by putting yourself in your customer’s/patient’s/client’s shoes. What would you want to see posted if you were them? Do some brainstorming and make a list. Your list can include anything from informational links to relevant articles, your blog, informational videos, pictures of results, testimonials and of course anything humorous is always good.

Include a Call to Action

A lot of the time people don’t comment is because they don’t feel welcome to comment. By including a call to action on your post, followers will feel more inclined to include their feelings on the subject. A call to action can be anything as simple as asking their opinion, or just to comment yes or no, or even to share their experience. Calling for engagement can also be as simple as “like this post if….”

Encourage New Followers

Encourage your patients/customers/clients to follow your pages. When they are in your business, ask them to give you a follow or a like before they leave. You can even hold a contest for new followers; for example: one lucky new follower will receive a gift card. If you send updates through email or texts, be sure to include a link and call to action to follow your social media.

Post Contests

Hold monthly contests where followers share your post or tag so many friends. The winner can win something as simple as discount from your business or a small gift card. People love free things and encouraging followers to share your page is a very cheap way to encourage new followers.

Promote Your Posts

If you are looking for the easiest way to create more engagement and are willing to spend some money, we highly encourage our clients to use sponsored postings on social media. Sponsored posts help you target your exact market. The best content for using as a sponsored posting is contests. Since contests are already the most shared content, boosting the post will more than likely draw big results.

Engage Back

If people are commenting on your posts, be sure to comment back. If you are not engaging with your audience then why would they ever comment on there again? This is also very important if someone is asking a question. This is a good time to remember how important customer service is.

Make Sure Everything is Up to Date

It’s important you update your social media information as often as you update your website and other places. Make sure your address and phone number are correct. It’s also smart to swap out your profile and cover photos regularly to show you are active on your account.

Try These Tips on Your Next Social Media Post

Start improving your social media engagement with these tips today. Need extra help? Contact us at Practice Affiliate if you would like to implement a blog on your website or other services.