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Dental Marketing

website updates

Do you update your website frequently? If your answer is no, let us tell you why it’s important to regularly update your website. Updates can be something as simple as swapping out some text or pictures or adding in a new page of content. Whatever your update is, it’s beneficial to your website, SEO and website viewers. Luckily, clients of Practice Affiliate can send over minor update requests every month, free of charge, for us to complete in a timely fashion.

Updates Help SEO

One of the easiest and best ways to maintain great visibility on search engines is by regularly making updates to your website. When your website stays stagnant for too long, Google decides to stop crawling your website, forcing your rankings to begin to plummet. However, if your website is regularly making changes, this shows Google that your website is staying updated on the latest information and that it is relevant. This, as a result, helps your website rank higher and stay there.

Also, adding new pictures or fresh content is always great for SEO, especially when it comes to keywords. If someone in your office wants to add some blogs to your website in addition to the ones we are already adding, let us know and we will gladly post them for you. The more content on your website, the better for SEO and for your viewers.

Updates Keep Your Website Up-to-Date

If you recently purchased a new piece of dental technology, that is definitely something noteworthy of adding to your website. When a patient goes onto your website, it’s important that all information on it is current, that way when they call to ask about something on your website, you don’t have to tell them you no longer do that procedure or have that technology. This is a great way to avoid those conversations and give your patients the most recent information about your practice. It’s also great to add information about charity events you have attended or important closures for holidays or due to weather (it’s also great to post these on social media). Website updates are the best way to keep your patients informed about all recent activity in your office.

Updates Improve User Experience

We are all human, so it’s possible we make a mistake on your website. Maybe it’s hard to read the font on a page, or perhaps a link isn’t working. When you notice these problems, it’s important to reach out to us and let us know so we can fix them. We want all users to have a great experience on your website so they continue to go back to it for more information or for your contact information. Any issues you find are worth telling us about so we can keep you and all users happy with their experience!

Updates Are Free – Contact Us Today

Unless you want a complicated update, like a design re-do (which we do for free every 2 years!), we are happy to provide your website updates free of charge! This means you have no excuse not to send us updates every month to keep your information up-to-date. If there are updates you have been meaning to send over to us, contact us at Practice Affiliate today.

blog

Blogging is more than just a hobby, it can positively impact your website and the experience of your website visitors. There are many ways you can use your blog to enhance visitor’s website experience. First and foremost, you can use it as a tool to educate your patients about the latest news in the dental world and information about procedures you offer. This provides your current patients with the latest information all the time and helps you attract new patients.

  • 80% of consumers trust information and advice on blogs

  • Website traffic increases up to 30% when there are at least 20 blogs posted

  • Reading custom content makes about 60% of consumers feel more positive about a business

Boosts SEO

One of the top reasons to blog regularly on your website is to boost SEO. Whether you are in a competitive market or not, having some help with your SEO is never a bad idea. Boosting your SEO means you will drive more traffic to your website and as a result, acquire more new patients. The more content you have and the more you update your website, the more Google preferences the website. Blogging can also help you be found under long-tail keywords.

Improve Credibility

When you regularly post about dental news, procedures and other information, it gives you more credibility because it shows you stay on top of the latest news, and care about keeping your patients updated. When you regularly provide advice for your patient’s concerns in laymen language, it shows you care about educating your patients without trying to sound too educated for them to understand.

Enhance Social Media Marketing

Sharing links to your latest blogs on social media is a strategic way to always have something to post. Sometimes it can be hard to think of new things to post on your business social media pages. Having a regular blog makes this easy! This is also a terrific way to show your followers when new blogs have just gone up. Being active on social media is just as important as being active on your website.

Show Your Brand and Personality

If you decide to add your own blogs to your website as opposed to the blogs we add through content marketing at Practice Affiliate, this is a way to showcase your personality and brand. You can add personalized blogs about stories about patients, or tooth friendly recipes, or even writing an opinion piece about a procedure or discovery in the dentistry field. You can also use your blog to make announcements about your practice, news about any employees, or recent community service events you have attended. Having personalized blog posts in addition to educational posts improves your credibility and helps enhance your brand and personality.

Increase New Patients

You may gain a new patient through your blog. This can happen when they Google a topic you have written about on your blog, like FAQs about Invisalign. Your blog link can easily get clicked on, and after reading your content, the patient may have liked what you wrote just enough to give you a call and set up an appointment.

Learn More About Content Marketing at Practice Affiliate

If you are interested in starting a dental blog but aren’t sure where to start, consider our content marketing options at Practice Affiliate. We can help strategize blog posts that not only enhance your website by boosting SEO but provide more information for your patients and prospective patients. Contact us today to learn more!

 

blogging or website content

All websites are different so some websites may find blogging to be more important than their website content. E-commerce sites, for example, may not have much to say about their products in their website content so it may be more beneficial to talk about their products within a blog. Businesses like dental offices, on the other hand, will benefit more from good website content than from a blog. Learn more about the differences and what makes a blog and website content give the best results possible.

You may have read our past blog explaining the differences between a blog and a page on your website, if not, here’s a quick refresher. A page is valued by search engines as the most valuable information on your website. Pages typically contain information that will always be helpful for viewers and are linked out on the menu. Blogs, on the other hand, are associated with a date, making them less valuable to search engines. Blogs usually contain information that is relevant to the time or information that is not important enough to be included on a page within the website.

Blogging

Blogs are a great way to interact with your clients, patients or customers, keep them updated on news in your business, alert them of specials going on, and to give more information about your products, procedures or services you offer. Websites that should focus on blogging are websites that already have great SEO and an abundance of great website content. At this point, blogging will not only help maintain your SEO, it will give your business more credibility. Even just blogging weekly shows that you are active in your business and care about your readers enough to provide them with additional information each week. When it comes to blogging and website content in general, the higher the word count, the better. Although you shouldn’t add lots of filler text just to get your word count up. Make sure all the content is original and informative.

Website Content

Websites that should focus on improving their website content are websites with bad SEO, or just don’t have much content on their website in general. To improve your website content, you should structure our all your services you want to be ranking for. Based on this list, pages about those services will be created. For best results, each page will contain about 1,000 words of all original content filled with your target keywords. Once your website content is complete and you have as much information as possible on your website about the services you offer, should you begin to blog. Blogging helps you add additional information about these procedures that you may not think are important enough to include on the service page.

Is Content All for SEO Purposes?

No! Website content is a very important factor of SEO, but its main purpose is to educate your website visitors. The more information on your website, the fewer questions your patients or customers will ask during their visit. Although questions are always welcome, the fewer questions asked, the more time you will save and the more people you can help. Website content is also great when patients or customers are visiting you and want to learn more on their own time. At this point, you can direct them to your website to visit and explore at their convenience.

Need Help with Content Marketing?

Talk to us at Practice Affiliate, and we will help you rewrite your website content to include all services you offer. In addition, we can help set up a regular blog to release the latest information. Contact us to learn more. Visit our other blogs to learn more about digital marketing, social media and more!

 

automatic toothbrush Amabrush

The latest development in dental technology is a toothbrush that claims to have your mouth perfectly cleaned in just 10 seconds! This sounds like a real-time saver compared to the recommended 2 minutes our dentist tells us to do. Amabrush is currently in the presale phase on Kickstarter with shipping beginning in December 2017. Learn more about this automatic toothbrush and how it might possibly change the entire toothbrush industry.

Fast and Effective

This unique device brushes all your teeth at once with bristles that cover every corner of your teeth. It kills 99.9% of bacteria and can be used with braces and dental prosthesis. It’s simple to use: you just place it in your mouth, turn it on, and in 10 seconds, your teeth are completely clean. It also requires the use of their special toothpaste capsules that are placed in the brush giving you the perfect amount every time. The capsules are available different types: extra fresh, whitening, and sensitive (fluoride-free) and they should last for a month at only €3 per capsule.

Benefits Compared to What’s Currently on the Market

By switching to the Amabrush, you would save 100 days of your life brushing your teeth. In addition, the mouth piece that goes to the brush is cheap to replace, only €6 which is like the cost of a manual toothbrush and significantly cheaper than other electric toothbrush heads. In addition, the Amabrush’s battery lasts for a month compared to regular electric toothbrushes that last for about a week.

How Can This Change the Industry?

This automatic toothbrush is more cost efficient than leading electronic toothbrushes in addition to time saving. Its studies show it brushes teeth and prevents periodontal disease just as well as other toothbrush options, it would be no surprise that this becomes the leading selling toothbrush on the market. The development team is working closely with dentists and dental universities to ensure the toothbrush provides results up to the standards of other toothbrushes. This product will appeal to anyone who skips brushing their teeth at night because they’re “too tired” and to people who hate brushing their teeth in general. Dentists will most likely recommend it to patients who tend to miss spots in their mouth when they brush, or the ones who frequently skip brushing.

Learn More on Their Kickstarter Page

If you’re interested in learning more about Amabrush, go check out their Kickstarter page and preorder yours. If you’re a dentist, let us know what you think about this new toothbrush and if you think it will be an effective alternative to traditional methods of brushing teeth. Now we’re just waiting on an easier and faster way to floss! Be sure to follow our blog to stay on top of the latest news in the dental industry and best marketing practices from Practice Affiliate.

facebook and Instagram update

This week, Facebook rolled out a new feature for business pages that allows you to reply to comments on Instagram using Facebook messenger. The best part about this update is that it is can be done on your computer! No longer will you have to type out a long comment to patients or clients on a tiny phone screen and tedious keyboard. Learn how to use this update and how you can use it to your advantage.

How Do I Access Instagram Comments on Facebook?

When you click into your business page, go up to the message box. From there, it will give you the option to connect your Instagram page. Once connected, your message box will fill up with comments from users on your page. You will then be able to reply to comments. This makes interacting on your Instagram account a little easier! Also, if you aren’t one to include hashtags on your media, you can drop some in the comments instead. Unfortunately, Instagram still has not given us access to writing captions, messaging and posting videos/photos from a computer.

Make Messages and Replies More Personal and Better Crafted

Instead of giving the shortest answer possible because you hate typing on your phone (we can all relate), take your time to craft out an informative reply users will enjoy and benefit from reading. You can also use this new feature to hold yourself accountable to reply to all your comments. This is especially valuable to businesses with many followers and have many people to respond to.

Manage Comments and Messages in One Place

If you hate jumping back between Facebook messenger, your Facebook page, and Instagram, this new update is great for you. The new Facebook inbox gives you access to messenger, your business page (for comments), and Instagram comments in one place, whether on your browser on your computer or via the Pages Manager mobile app. You have the option to view everything in one feed, or you can sort them and look through them individually. This will help whoever is managing your customer service, especially for large and busy Facebook and Instagram accounts. Having easier access to replying to messages and comments will give your page more credibility and make users happier to see how much engagement exists.

Start Using This Update Today

If you haven’t done so already, connect your Instagram account to your business Facebook page and start playing around with the new messenger to see how you can make your customer service and social media strategy even better! To stay on top of the latest news in social media, SEO and more, be sure to check back at our blog every week. Contact us at Practice Affiliate today to see how we can help take your business to the next level.

 

upgrade your website

Your website’s appearance is just as important as your office. If it doesn’t run well or look great, patients aren’t going to want to visit it. It’s up to you to maintain your website just like you would your office. This means upgrading it and making changes when necessary. At Practice Affiliate, we recommend our clients make regular updates to their website monthly in addition to a brand-new design every two years. Luckily for you, if you are a client of ours, we will provide that brand-new website free of charge every two years. If you’re not sure if it’s time to upgrade your website, here are a few signs.

Patients Have Complained About Your Website

Whether patients have blatantly come out and told you they had a terrible experience on your website or if you asked them about their experience and they did not have positive things to say, this is a sign your website needs to be upgraded. If it’s not user friendly or the content is outdated, your website isn’t benefiting your practice at all.

You Don’t Remember When Your Last Update Was

If you can’t remember when your website was last upgraded, that should be a huge sign that it’s outdated. Website design and development is always changing, especially in today’s fast moving digital age. It’s important to stay ahead of the curve by upgrading your website at least every two years regularly so it is not outdated.

Your Website Takes Long to Load or Isn’t Mobile Friendly

If your website is taking more than 3 seconds to load a page, this is not a good sign. Not only does this make user experience worse, it is bad for SEO. Newer websites are SEO optimized which includes faster website speeds. In addition, if your website is not mobile friendly, you are living in the past. Most Google searches are done on a mobile device, so if your website isn’t responsive, you are most likely dealing with users leaving your website.

Your Content is Duplicate or Outdated

If your website needs an upgrade, there’s a good chance the content also needs an upgrade. It’s likely that your office offers more procedures than what is listed on the website, newer technology, and different team photos. Old website companies also used to publish duplicate content because they were unaware of how it affects SEO. Upgrading your content is just as important as upgrading the design to allow for your patients to have the best user experience possible in addition to the most recent and relevant information.

Upgrade Your Website Today

If your website is outdated, it’s time to think about upgrading your website. A website upgrade will not only improve the aesthetics and the user experience, but it will also improve the SEO to help you rank better on search engines. If you are one of our clients, talk to a representative today to find out when your free website upgrade is available. If you are not a client but are interested in an upgrade, contact us today to find out how we can capture your brand.

Instagram archive feature

Instagram’s last update unveiled lots of new features such as face filters and stickers that can be used on stories. In addition, Instagram also gave users the ability to archive their photos/videos . The archive tool is great for businesses who do not want to delete their content, but would like to clean up the appearance of their profile or only have certain content visible at certain times. Learn more about how you can use the archive feature to clean up your Instagram account and use it to your advantage.

Hide Old and Irrelevant Content

This applies to both businesses and personal lives: if you have old content that is no longer relevant to your business, or life, instead of deleting it forever, just simply archive it. That way you don’t have to worry about the photo/video being deleted forever, but it simply put in an archive nobody can see. Maybe you have videos or photos of old employees or content that doesn’t fit in with the standard of your company anymore. Don’t delete it, just archive it! When you archive content, only YOU can view your archived content.

Archive Specials

Maybe you are running a special at your business and when it ends you normally delete the posting. Instead of deleting it, just archive it. Then if you want to have that special going again, unarchive the post. This will allow it to be found under hashtags and your profile once more.

Archive Old Business

Maybe you parted ways with a business associate and you had photos of their business or something related on your Instagram account, like a relationship, instead of deleting all evidence of the partnership, simply archive the posts. You never know if your business relationship will be rekindled. In the event the partnership is resumed, you can always unarchive your posts to make it look like nothing ever happened.

Clean Up Your Brand

This is a smart way to clean up your profile without having to permanently say goodbye to all your memories. You can archive old posts with outdated designs or low-quality photos that give your brand a bad image. From here, you can make sure all your posts are consistently great, so if a user does scroll through your content, they will see the same consistent brand which gives you more credibility as a business.

Try It Yourself

This is a nudge for you to go through both your business and personal accounts to archive anything you don’t want other people looking at. Clean up your brand without saying goodbye to old memories. Need more social media advice? Contact us at Practice Affiliate to talk to our social media experts today.

improve social media engagement

Are you posting all over Facebook and Instagram and not seeing any results? Maybe you’re only receiving a few likes but nobody comments or replies to the post. Or perhaps you are just lacking followers in the first place. We have compiled a few tips for those businesses who may be suffering from lack of engagement on their social media posts. Read on to learn more about improving social media engagement.

Post Content Your Followers Will Actually Enjoy

One way to go about doing this is by putting yourself in your customer’s/patient’s/client’s shoes. What would you want to see posted if you were them? Do some brainstorming and make a list. Your list can include anything from informational links to relevant articles, your blog, informational videos, pictures of results, testimonials and of course anything humorous is always good.

Include a Call to Action

A lot of the time people don’t comment is because they don’t feel welcome to comment. By including a call to action on your post, followers will feel more inclined to include their feelings on the subject. A call to action can be anything as simple as asking their opinion, or just to comment yes or no, or even to share their experience. Calling for engagement can also be as simple as “like this post if….”

Encourage New Followers

Encourage your patients/customers/clients to follow your pages. When they are in your business, ask them to give you a follow or a like before they leave. You can even hold a contest for new followers; for example: one lucky new follower will receive a gift card. If you send updates through email or texts, be sure to include a link and call to action to follow your social media.

Post Contests

Hold monthly contests where followers share your post or tag so many friends. The winner can win something as simple as discount from your business or a small gift card. People love free things and encouraging followers to share your page is a very cheap way to encourage new followers.

Promote Your Posts

If you are looking for the easiest way to create more engagement and are willing to spend some money, we highly encourage our clients to use sponsored postings on social media. Sponsored posts help you target your exact market. The best content for using as a sponsored posting is contests. Since contests are already the most shared content, boosting the post will more than likely draw big results.

Engage Back

If people are commenting on your posts, be sure to comment back. If you are not engaging with your audience then why would they ever comment on there again? This is also very important if someone is asking a question. This is a good time to remember how important customer service is.

Make Sure Everything is Up to Date

It’s important you update your social media information as often as you update your website and other places. Make sure your address and phone number are correct. It’s also smart to swap out your profile and cover photos regularly to show you are active on your account.

Try These Tips on Your Next Social Media Post

Start improving your social media engagement with these tips today. Need extra help? Contact us at Practice Affiliate if you would like to implement a blog on your website or other services.

 

instagram captions

If you post consistently on your Instagram account and find that your posts aren’t delivering the results you want, maybe there aren’t very many likes, or any comments, it might be time to switch up your caption strategy. A compelling caption can push user engagement in the areas you want. Instagram’s algorithm currently displays posts not in the order of when they were posted, but displays them based on what the audience will most likely be interested in. This means that photos/videos with more likes and comments will be more likely to pop up in the feed than those without. Find out what you can do to enhance your Instagram caption strategy.

Know Your Audience

Every business has an ideal audience, if you are a dentist, your audience might be everyone, or perhaps you want to increase your dentures business so your audience shifts towards older patients. Regardless of who your audience is, your caption should be easy to understand. This means leave the doctor talk in the office. Your caption should give your audience enough information to tell them what your media is about without giving them an information overload. Once you know who your audience is, you can craft your captions to address them more directly.

Brand Your Voice

When coming up with your social media strategy, it is wise to make a list of adjectives that describe your business. For example, your dental office is: friendly, comforting, and fun. Look at your list of adjectives and make sure the voice you are using in your captions can be described using the same adjectives. This is now your brand’s voice and it’s important to consistently use it throughout all social media to establish it.

Length

Most people scroll through their Instagram feeds at a fast pace so it’s important to keep your captions short and to the point. It’s unlikely that someone will read a caption of 3,500 characters. Instagram is a media gallery, therefore let your media do the talking. If your photo is worth a thousand words, let your caption be worth as few as possible. Regarding length, keep all the most valuable information at the beginning of the caption that way users don’t miss anything.

Edit – Rewrite – Repeat

No good writer submits a never been edited manuscript to a publisher; you should treat your Instagram captions the same way. After writing your caption, reread it and delete any words that are unnecessary or don’t contribute to the message. Make your caption as concise and to the point as possible to maintain user’s interest.

Hashtag Well

It’s proven that photos/videos on Instagram that contain hashtags have more engagement than media without. Therefore, you should almost try to hashtag on every piece of media. Instagram allows up to 30 hashtags per post. Keep your hashtags relevant to your content, so if you post a picture of a before and after of dental implants your hashtags should contain: #beforeandafter #dentalimplants #dentistry. Read more about hashtags in a past blog here. We also recommend hashtags be posted at the very bottom of the caption or in the comments for aesthetic purposes.

Ask a Question or Encourage Engagement

The best way to enhance user engagement is simply by asking for it. Ask your followers what they think of the post, or if they agree with it, to tag a friend, etc. You can ask a yes or no question, an open-ended question or even a trivia question. There are plenty of ways to encourage engagement, you just need to use your imagination. Not only will engagement help Instagram’s algorithm so more people see your posts, it will help drive more users to your page.

Start Writing Better Captions Today

Now that you know how to write better captions, it’s time to start taking action. After following our advice, watch to see how engagement and user activity changes on your Instagram channel. For more social media advice, contact our consultants at Practice Affiliate today and be sure to check our blog every week for more internet marketing advice.

instagram update: face filters

After stealing ideas from Snapchat by implementing stories, stickers and Snapchat’s other best features, Instagram has once again stolen from Snapchat. The new update allows users to apply fun face filters to photos, videos and boomerangs that can be posted either in stories or through direct messaging. Instagram continues to steal ideas away from Snapchat in the hopes that users won’t venture away to other apps. Their competition with Snapchat isn’t slowing down their growth. Instagram recently just surpassed over 700 million users, making it the 3rd most used social media platform behind YouTube and the leading Facebook.

What Does This Update Mean for Businesses?

Sure, this update is fun for personal lives, but you might be wondering how this is going to help your social media marketing efforts. The face filters are great for showcasing how fun your workplace can be. These filters help you create a perfect excuse to take a selfie with patients or coworkers and can apply a little humor to your usual serious marketing. Theses filters can help you get creative with your marketing as well as have fun while doing it. Currently, there are filters that give you glasses, change your nose, place a crown on top of your head, give you animal ears and more. It works just like Snapchat’s face filters; just point the camera at a face and your camera should easily recognize it and give you the ability to choose filters.

Another New Fun Feature: Rewind Videos & Hashtag Sticker

In addition to stealing face filters, Instagram now lets you play videos in reverse for a new fun effect—another Snapchat feature. This is another feature that can help you get more creative with your postings. Instagram also made a new customizable hashtag sticker. This helps users more easily see and click on hashtags that you place on your pictures. This is great for marketing, especially if you use a unique hashtag that you have on all your postings. This will cause users to see everything you have posted under this hashtag and as a result spend more time on your profile.

What About Snapchat?

Instagram already has more than double the users than Snapchat, so it’s only a matter of time before Snapchat users make the final switch to just Instagram. Although stealing ideas is frowned upon, it seems to be working out in the favor of Instagram.

Check Our Blog for More Info

Want to stay updated on the latest in social media, SEO and websites? Be sure to check out our Practice Affiliate blog each week to see find out the most relevant news for your business. If you have questions about this Instagram update or need help with social media, be sure to contact our experts today.