What is Retarget Marketing?
Have you ever searched for sunglasses on Amazon and the next thing you know there are little advertisements in the corner of your screen for those specific sunglasses you were looking at? You can thank cookies for that! With remarketing ads, cookies will track a user’s visit to your site, and then later give them that friendly reminder ad on their screen to visit you again.
If you’re considering a Pay Per Click (PPC) campaign to increase traffic to your website, you should consider also using retargeting (also known as remarketing). With these facts listed below, you will see how beneficial remarketing campaigns can be.
Patient Conversion Rates of Brand Retarget Marketing Increase Over Time
You would think that the more a user see’s an ad over and over again, the less likely they will click on it. That’s actually wrong. It’s been found that users are twice as likely to click on the ad if they have seen it more than once. It gives the user a friendly reminder of what they were searching for earlier or what website they were viewing. It’s possible they exited out before they were finished.
Facebook and Google are the Best for Retargeting Your Dental Practice
Due to the social media revolution, people are spending more time than ever on social media, specifically Facebook. Facebook has over 1.4 billion users, most who log in at least once per day. Google, on the other hand, is the most used search engine and reaches 90% of internet users globally. 65% of those are reached every day. You can easily see how much traffic these two websites receive. Using both for retarget marketing can drive a lot of traffic!
Retarget Marketing is Great for Building Your Dental Brand
When you use display ads as opposed to remarketing ads, it’s quite likely that a user will see your ad and not recognize your brand name, or remember it after clicking. With retarget marketing, the user has already visited your website. Visitors are more likely to visit your website multiple times and then spend more time on it with remarketing compared to display ads. These help users become acquainted with your brand, spreading brand awareness.
Did You Know Remarketing Clicks Are Inexpensive?
Compared to keyword search ads, remarketing ads are cheap as dirt. Depending on your market, keyword search ads can cost as much as $50 per click if your keyword is hot and the market is large. With remarketing clicks, prices tend to stay pretty low.
Facebook and Twitter Make Remarketing More Powerful for Your Dental Practice
With Facebook and Twitter, you can set up a remarketing campaign that appeals to your audience instead of just anyone who stumbles upon your website. Using social media can give you the option to filter your remarketing cookies based on several social media targeting options such as age, life events, job titles, cities, interests, people/brands liked or followed and more.
If you were a salesman and a customer just walked out of your work without considering you or the services you offer, you wouldn’t let them walk away. This is the logic behind retarget marketing, don’t let your customers walk away or forget about you.
Now that we have laid down some hard facts about retarget marketing, contact us today to start planning your next Dental PPC campaign. If you’re not ready for PPC just yet, learn about our dental practice content marketing package to get you ranked high on search engines and stay there.
February 23, 2016
You may have heard of “content marketing,” but do you know exactly what it entails and the many benefits it can bring your website? Simply stated, content marketing is showcasing the content on your website to bring brand awareness and enhance SEO. In other words, content marketing will help drive your rankings up on search engines for specific keywords, and create a larger brand awareness by having more content available and at a higher rank for viewers—it super charges your SEO. Overall, content marketing drives more traffic to your website from several sources. A successful content marketing strategy will keep you from searching for new patients and instead direct them to you. At Dental Affiliate, we implement content marketing for already optimized websites to keep them ranked, and websites that need some help growing their online presence.
Content Marketing Strategies for Your Dental Practice
Blogs for Continual SEO
If you browse through our client’s websites, you can see that the high majority of them have some sort of blog. With these blog entries, we post expanded topics about pages the client already has on their website. With the help of interlinking and posting on social media, this not only drives website traffic, but increases search engine rankings for the specified topic. The more content available on your website, the better!
Custom Video Marketing Featuring Your Doctors and Patients
Like posting blogs on the website, uploading videos about your business onto YouTube will also drive more website traffic. When searching for a specific topic on either Yahoo, Google, or YouTube, your video will show up on these searches and drive viewers to your website, where your video will also be seen. Recent studies have shown that by 2017, 74% of the internet’s traffic will be from videos. This means that users are more likely to view a video online than read something. Invest in custom made videos today to stay ahead of the marketing curve.
Social Media Marketing for Your Dental Community
Thanks to the social media generation, content marketing for a large amount of people just got a little bit easier. With social media, we post links to your latest blogs, new videos or other reasons to link to your site. These links give users a reason to click to your website, easy ways to share information, a simple way to communicate, and more.
Mobile Content for Your Patient’s Convenience
Mobile content doesn’t necessarily mean content that can only be seen on a mobile device, it means the website has been optimized specifically for mobile use. This allows for cleaner navigation, and content that is easier to view. The recent trend of mobile use has made it important for all websites to have a mobile friendly version.
Luckily for you, at Dental Affiliate, we implement all of these features in our content marketing. If you don’t have any custom videos, we have a complete production team available to create the video(s) you desire. Our superior developers are also here to create mobile friendly websites for your practice. Our writers will take care of your blogs and social media. The only thing you have to do is give us a call.
With content marketing, your dental practice will become better known from an increase in content and a rise in search engines. Start putting your brand out there, contact us today to learn more about our content marketing packages.
January 14, 2016
Your dental brand goes further than the name of your dental office. It’s what makes you unique, it’s what your customers thinks of you, it’s your quality of service. Your brand is associated with everything related to your business, which is why you need to make sure your brand belongs to you.
If your brand isn’t unique and doesn’t tell a story, it’s likely that others might have the same name. Before settling on a brand name, it’s important to make sure that it doesn’t belong to anyone else. If you have an extremely common last name and want your dental office to be named after you, you might want to reconsider. You also wouldn’t want your dental practice’s name associated with a restaurant in the area, it might throw your customers off. Choose your name wisely.
In order to check your brand name to make sure it is completely yours, you need to go further than just googling the name. The website Knowem, allows for you to search your brand name across social networks, websites, and businesses. This is an extremely helpful tool when checking your brand name. Test all of the names you have in mind!
After checking out your brand name, it’s time to see if your desired domain is taken. If it is, you can attempt to contact the owner and negotiate a price for them to sell it to you. If that doesn’t work, you can set up alerts to let you know when it’s expiring through a Domain Monitor. If the current owner doesn’t renew their domain, you can take it from them. Although, if they renew it and won’t sell it to you for a reasonable price, you might want to reconsider your brand name and/or your desired domain.
Twitter & Social Media
On top of checking the domain, you should also be checking for available social media pages and Twitter handles. If there are already Twitter handles using your brand name and you notice that they have been inactive for a long time, you can request access to the account by filling out this form. You need to provide proof of your brand and clearly state that this account is mispresenting your company. The process can take anywhere from a week up to several months. If there are also Facebook or LinkedIn pages with your brand name and they are inactive, you can also request to take over ownership. If you’re having trouble gaining access to Twitter handles or other social media pages that have your brand name, you might reconsider changing your name. If you’re not open to changing the name, be patient, if this brand name is important to you, it’s well worth the wait.
Lastly, when deciding on a logo design, like your brand name, you need to make sure that it’s not only yours but a symbol for your dental office and what it stands for. This is what customers will see when they think of your dental office. A tooth seems like a generic go to for dentists. If you are set on having a tooth or dental related item incorporated into your logo, try and make yours unique. Or you can take a different route and make your logo completely unrelated to the dental business; instead, make it about your brand name and what it means.
After taking these necessary steps, hopefully, you are finally able to settle on your brand name and start putting your image out there! Contact us here at Dental Affiliate to let us help you create your personalized logo and the website you’ve always dreamed of.
We are very proud to announce Dr. Robert A Lowe’s featured magazine advertisement in South Park Magazine:
- Robert A Lowe, DDS feature in SouthPark Magazine. Magazine advertisement designed and created by Dental Affiliate®.
Congratulations Dr. Lowe! We are very thankful that we had the opportunity to do this South Park magazine advertisement for you and your team.
Dr. Robert Lowe is a General, Cosmetic, Restorative Dentist in South Park, North Carolina.
Morrocroft Professional Center
Avery Building at Morrocroft
6836 Morrison Blvd. Ste. 202
Charlotte, NC 28211
For more information about dental and social media marketing, please contact Dental Affiliate® for a confidential strategic marketing consultation today. (888) 907-6909