In: Custom Website Design
June 23, 2017
Your website’s appearance is just as important as your office. If it doesn’t run well or look great, patients aren’t going to want to visit it. It’s up to you to maintain your website just like you would your office. This means upgrading it and making changes when necessary. At Practice Affiliate, we recommend our clients make regular updates to their website monthly in addition to a brand-new design every two years. Luckily for you, if you are a client of ours, we will provide that brand-new website free of charge every two years. If you’re not sure if it’s time to upgrade your website, here are a few signs.
Patients Have Complained About Your Website
Whether patients have blatantly come out and told you they had a terrible experience on your website or if you asked them about their experience and they did not have positive things to say, this is a sign your website needs to be upgraded. If it’s not user friendly or the content is outdated, your website isn’t benefiting your practice at all.
You Don’t Remember When Your Last Update Was
If you can’t remember when your website was last upgraded, that should be a huge sign that it’s outdated. Website design and development is always changing, especially in today’s fast moving digital age. It’s important to stay ahead of the curve by upgrading your website at least every two years regularly so it is not outdated.
Your Website Takes Long to Load or Isn’t Mobile Friendly
If your website is taking more than 3 seconds to load a page, this is not a good sign. Not only does this make user experience worse, it is bad for SEO. Newer websites are SEO optimized which includes faster website speeds. In addition, if your website is not mobile friendly, you are living in the past. Most Google searches are done on a mobile device, so if your website isn’t responsive, you are most likely dealing with users leaving your website.
Your Content is Duplicate or Outdated
If your website needs an upgrade, there’s a good chance the content also needs an upgrade. It’s likely that your office offers more procedures than what is listed on the website, newer technology, and different team photos. Old website companies also used to publish duplicate content because they were unaware of how it affects SEO. Upgrading your content is just as important as upgrading the design to allow for your patients to have the best user experience possible in addition to the most recent and relevant information.
Upgrade Your Website Today
If your website is outdated, it’s time to think about upgrading your website. A website upgrade will not only improve the aesthetics and the user experience, but it will also improve the SEO to help you rank better on search engines. If you are one of our clients, talk to a representative today to find out when your free website upgrade is available. If you are not a client but are interested in an upgrade, contact us today to find out how we can capture your brand.
August 9, 2016
After your website design consultation, you wouldn’t think that there is anything you would need to do to prepare for your new website when in reality there are lots of things you should do. Preparing for your new website will help the design process go by a lot smoother in addition to the delivery of your new website. We want your website to be the best it can be, luckily, you can help us with the process.
Collect Before and After Photos
Most dentists have a large variety of before and after photos stocked away for their website or in their office as a portfolio for patients to look at. It will help your us immensely if you collect your before and after photos ahead of time to send over. With your before and after photos, we create a smile gallery to be displayed on your website. Smile galleries are great for displaying your work. They also help patients decide if they should schedule an appointment with you, or consider a certain procedure. If you have not started taking before and after photos as a regular part of your job, read our blog about dental photography to learn some basic tips to start creating your portfolio.
Collect Action Photos of the Dentist with Patients
Most dental websites have basic head shot photos of their dentists, but most are missing the action shots of the dentist working on a patient, or working with other employees. Patients love to see these types of photos on dentist’s websites because it gives them a feel of the environment and dentist. If you haven’t taken any fun action shots yet, it’s time to ask one of your employees to snap some pictures while you are in action to feature on your new website.
Collect Logo Files
If you have a logo you are going to use, it’s important that you provide your internet marketing company with all of the files they will need to create your website. This will help with the design process because logos will need during the entire design process to feature on your website in addition to social media. Collecting your logo files is also important if you are planning on making any changes to it.
Read Through Content
The content on your website is not only important for SEO purposes but because it also represents your brand and philosophy. It’s important that your read through the content either before your website goes live, or shortly after, that way you can be sure that the content represents your philosophy and standards.
Collect Reviews You Want to be Featured
Most dentists will have piles of reviews either peppered throughout the internet on websites like Google+, Yelp, or Facebook, as well a hand written reviews from patients. Whichever reviews stand out to you should be featured on your website. Ahead of launching your new website, you should choose at least 5 reviews to be featured on your website. This helps prospective patients learn a little bit about you through a reference of other patients who have been there. To list all of your reviews available, consider the use of our ReviewDoor software.
Collect Bios About Employees and About the Practice
It’s always beneficial for a website to include information about employees in addition to a biography about the practice. This helps prospective patients learn a little bit about the employees and the dentist office before deciding to make an appointment. To start, have each employee write a short bio about themselves. It can be about education, their job, personal interests or anything you would want patients to know about your employee. For the dentists’ bios, it’s important to include education and continual education. This is great information for patients who are looking for a specialist in a particular area.
Have Any Questions About Your New Website?
If you have any questions about your new website or the photos and files you should provide, please get in contact with us at Dental Affiliate so we can help you the best that we can. We want your website to represent you and your brand in the best way possible. You can reach us by calling 888-907-6909 or by going to our contact us page to fill out our online contact form to be contacted.
July 26, 2016
Pricing is always the first question that is asked when it comes to shopping around for a new car, a house, and even clothes. Like buying a car, you will want to know everything that comes with the car. Are there leather seats? Is there a touch screen radio? These added bonuses always make a product more intriguing. When it comes to buying a website, you have to ask yourself, is there anything else included with my website? Let Dental Affiliate enlighten you.
What is Included?
Some internet marketing companies will just try to sell you a website, and any additional services are going to cost you extra. If you invest in a website and not SEO or PPC, it’s unlikely that people will be viewing your website. SEO determines how well your website will rank on search engines like Google, if your internet marketing company is selling you a website but not including SEO, then you are wasting your money.
Internet marketing companies should also be fully integrating your practice in all social media platforms to ensure all images and cover photos match the website. Having a great looking Google + account and Facebook Page is just as important as having a nice looking website.
Content should also be included in your website. What is the point of a website if there is no information for your patients to read? This will drive patients away from your website. There is a peace of mind going into a dental procedure when you have read about it beforehand.
Find a Company That Knows What They Are Doing
This one seems obvious, but verify the internet marketing company’s testimonials, view their portfolio, learn about their services and contracts. Research heavily before spending a dollar. Also, see what other services the company provides. You may not want video production right now, but it might be an option you want to consider in the future. You will also want to find a company you feel comfortable forming a relationship with. If you like them and they like you, your internet presence will greatly benefit!
Find the best bang for your buck. The best way to determine how much you should spend on a website is by comparing and contrasting competitors. Find an internet marketing company that is in a reasonable price range, and give them a call. Learn everything you can about the company; compare the included services, the website designs, the testimonials and extra services. When it comes to pricing, pick the company that is not overcharging you, but is also willing to go above and beyond. Trust your gut feeling.
Interested in Dental Affiliate?
At Dental Affiliate, our number one goal is to have happy and successful clients. This is why we offer reasonable prices, tons of included services, as well as a free website every 24 months. For more information, visit our pricing page and contact us today to start building your internet presence into one you can be proud of.
June 27, 2016
What Does My Dental Website Need?
If your website is outdated and you rarely tell patients to visit it, odds are you are slightly embarrassed about your website. There are 5 main aspects your website should include for the best results and user experience possible.
Information About Procedures Offered
It’s incredibly important for your website to include information about the procedures you offer. How are patients supposed to know what kind of work they can get from you if the information is not on your website? This is beneficial to your website viewers and SEO. The more information you have on your website, the better.
Before and After Photos
These are your most persuasive aspects on your website. Showing off your work and the transformations you’ve created will convince people to get work that they want or need done. If they like what they see, they will definitely give you a call.
These are great for persuading new customers to experience your dental practice. Highlight your favorite reviews for your prospective patients to review before they call you for an appointment. Dental practices that aren’t scared to show their reviews send a better message to their viewers, that they care what their patients think of them. If your dentist office needs more online reviews, check out our ReviewDoor software to get more reviews, and stop bad reviews from going public.
A blog is not only a great tool for SEO, but it gives your patients more information about their teeth, dental health and procedures you offer. You never know, your blog can save a tooth! Posting links to your blog on social media is a great way to keep your patients updated and informed as well as boost website traffic. Learn more about how blogging can benefit your website.
If you don’t have an about section, the time has come to add one. About pages are great for patients and prospective patients to meet the dentist and other employees before their visit. This can help reduce any dental anxiety the patient might feel and even help persuade them to visit your practice over another.
Get a Website Makeover
Contact us at Dental Affiliate if your website is in need of a makeover. We will ensure that it is as aesthetically pleasing as informative. We create custom dental websites, optimize your website with SEO, use content marketing and more to make optimal websites.
Does My Website Design Show Credibility?
Your website design is usually the first thing your potential patients see when they are searching for a new dentist. Within the first few seconds on your website, they have already formed an opinion about your dental practice. Your website is an extension of your brand and reflects your entire business. Whether you lack content on your website or easy navigation, your viewer will steer away at the first sign of problems. Ensuring that you have a well-designed website will prevent visitors from steering away and encourage them to crawl through your website instead. The more professional your website looks, the more professional you look as a dentist. Your website design is highly responsible for your credibility as a dentist.
There are several aspects your website needs to incorporate for the most credibility possible.
Making sure it’s easy to navigate throughout your website is important for your credibility. Patients who struggle to navigate through your website won’t want to stay on it, or call you for an appointment.
Having a clean and aesthetically appealing design will show that you care as much about your website as you care about the quality of procedures you perform on your patients.
Displaying your accomplishments as a dentist is great for patients to see. This includes displaying photos of your office, your employees, and before and after photos of procedures.
Highlight Patient Reviews
Patient reviews should be displayed for your potential patients so they know about the good experiences other patients have had at your practice.
Give Useful Information
This includes having information about the procedures you offer, an overview of how they are performed, and other useful patient information. If a patient can find everything they need to know on your website, it gives your website more credibility.
It’s always insightful to read about the business and about the people who work at it. It gives a person a sense of the kind of people that will be helping them. About the practice and about the dentists and other employees are great factors to include on your website. It shows how proud of your practice you are.
Contact Us for a Custom Website Design
Creating a great first impression to potential website visitors is the best way to keep them on your page and eventually call up your practice for an appointment. Following our advice for a more credible website will benefit you in the long run. If you are looking for a website revamp to boost your credibility, contact us for a custom website design.
May 9, 2016
New Google Algorithm for Mobile Friendly Websites
In March, Google announced that there would be a new algorithm when it comes to mobile searches. Their overall goal is to give users better search results when searching on a mobile device. This means, keeping non-mobile friendly websites off of the top of search results. This new algorithm is supposed to start rolling out slowly in May 2016. Google will begin by crawling all websites to find which ones are mobile friendly and which aren’t. If your website is not mobile friendly, you were most likely sent an email in March or April instructing you to make it mobile friendly.
What Happens if I Don’t Have a Mobile Friendly Website?
In 2016, it is more likely for users to search on a mobile device than a computer; therefore, if your website is not mobile friendly, it won’t be showing up on mobile searches or bringing you new patients. If you regularly have good visibility when it comes to search engines, this algorithm can weaken your SEO strategy. Until you get a mobile friendly website, your search rankings will suffer. If you’re not sure if your website is mobile friendly, you can check it on Google’s Mobile Friendly Test.
Google did state that it’s still possible for your non-mobile friendly website to rank high if it has relative and original content.
What are the Benefits of Having a Mobile Friendly Website?
There are many benefits of having a mobile friendly website, now including ranking higher on mobile searches. Another benefit, is that the user’s experience is better. If you are on a mobile device and are looking at a website that is not mobile friendly, it can be hard to read the content and navigate through. This results in users quickly leaving your website due to inconvenience. Another benefit, is that it gives your dental practice more credibility, showing you care about how you present yourself on the web as much as you do in office.
How Do I Make My Website Mobile Friendly?
If your current website design is more than a few years old, it is probably easier and cheaper to buy a brand new design than to pay someone to make you a mobile friendly version of your current design. You will end up with a brand new and updated design that is mobile friendly and adheres to Google’s standards. At Dental Affiliate, we create custom made websites that look flawless on any device. Contact us for more information on custom mobile website designs.
Are Before & After Photos Really That Important?
One of the pages your website is missing that is setting you apart from your competitors, is a smile gallery filled with before and after photos. A smile gallery is incredibly important for displaying your talents and abilities as a dentist. This is where cosmetic dentists prove their worth. If you have not started taking before and after pictures of your patients yet, it’s time to start. The following are reasons why you start featuring before and after photos on your website.
Before and After Pictures Are Your Own Best Advertisement
When you decide on purchasing a new product like a weight loss product, you will base your decision mainly on reviews and before and after photos. It’s highly unlikely you will buy a $100 set of workout DVDs if there are no proven results from it. Why would a patient ever agree to cosmetic work from their dentist if they don’t have any idea of the results they might get? Displaying before and after pictures is a great way to advertise your skills as a dentist. Your patients will be impressed by results and agree to receive the procedure from you.
It Enhances Your Credibility
If a dentist is advertising that they give the best cosmetic dental procedures in town but doesn’t have any picture evidence to prove it, the dentist won’t seem credible. When a dentist has before and after pictures to back up their credentials, their credibility goes way up. This helps a patient make their decision at ease and creates a worry-free dental experience.
Patients Will Know What to Expect
When a patient is considering a full mouth reconstruction, they will be cautious when choosing their dentist. The procedures they will undergo won’t come cheap which is why they will be researching extensively for the right dentist. One way to persuade that patient to come to your practice instead of others is by displaying before and after photos. This is a great place to display all the smiles you have transformed in your dental office. A patient might see a similar dental problem that they have and see how it’s been fixed in your dental office. With evidence of great results, they won’t hesitate to give your practice a call for a consultation.
Great for Social Media
One of the awesome aspects of social media is the ability to share everything. With your dental practice’s social media profile, you can have an entire album of photos dedicated to your smile transformations. When you post photos, there’s a good chance someone will like or share your photo and in result, it will reach their range of friends. From there it can spread like wildfire reaching potentially a large range of people. This can spark an interest in your dental practice, creating more prospective patients for you.
Where Do I Start?
It doesn’t take much to start creating a portfolio of your dental accomplishments. All you need is a camera and great results. First, confirm with your patients that it’s okay to take before and after photos, next, grab your camera and take some shots before the procedure and after the procedure. We recommend capturing a photo of just the teeth for the patient’s privacy (unless they want their entire face featured).
How Can Dental Affiliate Help?
At Dental Affiliate, we provide all of our clients with not only a beautiful website but a smile gallery filled with our client’s stunning dental transformations. We keep the smile galleries updated for our clients so that their accomplishments are always on display. Contact us today to learn about our website designs, social media marketing, and other great options to help you have the best dental website possible.
April 4, 2016
Does My Website Need a Redesign?
If you have had the same website design for more than 3 years, it’s most definitely time for a website redesign. Although there is no time limit on website designs, the internet is constantly changing and websites are becoming more complex. Here are the top ten signs your dentist office’s website needs a redesign.
- It’s Not Responsive On All Devices
In today’s day and age, it’s aggravating to come across a website that isn’t responsive with your phone or tablet. This makes your experience as a user unpleasant and will usually lead you to navigate away from the site. Having a responsive website is critically important for maintaining as many viewers as possible on your dental website during today’s mobile revolution.
- It’s Takes a Long Time to Load
Evidence of an old website can easily be seen from the amount of time it takes for the website to load. If it takes more than five seconds, there is something wrong. With a website redesign, your dental practice’s website will be designed with speed in mind, creating a faster load time. This will prevent patients from navigating away from your slow website.
- It’s Outdated and Visually Unappealing
If you compare recent websites to ones that are just a few years old, it’s really easy to see which one is outdated. Having an up-to-date website is important for your viewer’s experience. Newer websites load faster, look better, and have better content.
- You Are Not Ranking On Search Engines
Having old content that is stuffed with keywords, or code that is hurting your SEO, will cause your website to lack a ranking on search engines. Fresh content and a fully optimized website will help you find your dental practice at the top of ranks. After your website is looking new, you can invest in content marketing and other marketing strategies to help you gain even better results.
- It Never Gets Updated
If your website never gets updated, odds are it’s showing incorrect or irrelevant information. Showing incorrect information on your website is bad for business. Lack of updates also shows your viewers that you don’t care about keeping your online presence updated.
- There are Lots of Problems
Do you have broken links, error pages, missing images or other dysfunctional features? This is extremely bad for your online presence. With a website redesign, your new website will be simply maintainable with a Content Management System (CMS) like WordPress. This allows for easy updates, so you never have to worry about your website having broken features.
- Visitors Aren’t Navigating Past Your Home Page
If your homepage is unattractive, outdated and hard to navigate, odds are prospective patients aren’t moving further into your website which means you can be losing potential patients. With a website redesign, your home page will encourage your viewers to dive deeper into your website which will hopefully lead them to calling you for an appointment.
- Your Website Isn’t Optimized for SEO
If your current website isn’t optimized for SEO, this can be one of the factors contributing to your low search engine ranking. This is extremely important if you want to be found on search engines.
- You’re Losing Visitors
If you have been keeping track of your website visitors and have noticed a decrease in visitors in the past few years, this can be a huge indicator that your SEO is either lacking or non-existent.
- Your Website Isn’t Benefiting Your Patients
If your website doesn’t have informative information for your patients about the procedures you offer, the insurances you accept, even the correct address, your website isn’t benefiting your patients. With a website redesign, your website content will be correct and only contain relevant information, giving your patients everything they need.
I Need a Website Redesign, What Now?
If you are tired of having an outdated website without any website visitors, you are losing potential patients. Invest in a website redesign and not only gain a better online presence but lots of new patients walking through your door. Stand a higher ground than your competitors today. View some of the beautiful websites we have created and contact us at Dental Affiliate to learn how we can revamp your dental website and online presence.
February 3, 2016
We’re not just telling you to invest in an SEO Firm because we’re a marketing company, we’re telling you because it’s more effective and cost efficient to pay us as opposed to doing it yourself. Let us lay down our points and you can decide for yourself.
Two Ways to Be Seen On Google
- AdWords- Adwords aren’t cheap, if you decide to invest in this instead of choosing SEO, you will pay anywhere from $1 to $50 per click. A small business can throw away an average of $100,000 just to be seen on a paid search. Once you stop paying for it, you stop ranking.
- Strong SEO- Search Engine Optimization is constantly changing due to the high intelligence of search engines. Having strong SEO will get you ranked high on Google longer term and for less money than AdWords would.
Why Hire an SEO Firm?
We are here to provide you with long term results. Our number one goal is to see our clients succeed. We know that if you decide to do your own SEO in your spare time, or invest in AdWords, you will be wasting your time and money and not get the results you want.
SEO is a full-time effort. You can’t expect good results if you’re only putting in an hour or two of work per week. When you hire an SEO firm with proven results, you can be guaranteed that they will be focusing more energy on fulfilling your long term goals than you ever would.
One major benefit to hiring an SEO firm is that they tend to have in house copywriters, web developers, content managers and analytic experts to ensure that your website is receiving all of the attention it needs. These services tend to be very costly when seeking them as individual services, SEO firms can give you an entire package, usually at a bundle price. Having one team work on all aspects of your internet presence will give you better results than using individuals.
When you hire an SEO firm, you can be certain that the company is staying up to date on Google standards to ensure that their work efforts produce positive results. This can require hours of research per month. In order to rank on Google’s high-end intelligence, research is necessary.
Why Not Manage My Own SEO?
SEO is extremely time-consuming. If you have the time and skills to dedicate to your practice, go ahead. However, most doctors and dentists want to spend their free time researching new medical practices or going on vacation, not keeping up with their website’s SEO. Therefore, you will not get the same outstanding results doing it yourself as you would with an SEO firm.
Another option would be to hire a single personal SEO consultant. You can either hire someone full time or a consultant for a few hours every week. One of the downsides to this is how much it costs to hire an SEO consultant. Freelancers will charge you anywhere from $100 an hour (and are a tad bit crazy, shown in the image on the left)! With an SEO Firm, you will be charged one set monthly fee for SEO efforts which usually tends to be a lot cheaper than the salary of one in office SEO consultant. Another perk to being a firm is that you will have monthly meetings where you will be informed of your website’s progress.
With the provided information, unless you have a large stack of money to spend or an abundance of free time, if you want results that last at a price that won’t hurt your budget, turn to an SEO Firm to cater to all of your SEO and website needs. Here at Dental Affiliate, we can start helping you by providing an audit of your current website to see where you need help.
Also, if you really can’t make up your mind, just compare the image of the SEO Firm to the SEO Freelancer. Which would you rather work with?