In: Search Engine Optimization
December 22, 2016
The 12 SEO Tips of Christmas
If you have been following our blog for the past year, you should have learned a lot about SEO. As a festive refresher, us at Dental Affiliate thought we would give you the 12 SEO tips of Christmas. These are the most useful SEO tips for building your online presence into one that delivers results.
- Original & Relevant Content – Websites should be filled with useful information. This includes content that is completely original and relevant to the industry. For example, if you are a dentist, you shouldn’t have information about oil changes on your website. The best way to index the content on your website is by having it be relevant and original. Plagiarism is frowned upon by Google and will deliver you no results.
- Meta Descriptions – Meta descriptions are the descriptions you see under Google listings. These should also be original and relevant to your website. The better the meta description, the more likely someone will click on your Google listing.
- Meta Tags – Meta tags are the title of your page that Google displays on searches. These should contain what the topic of the page is and any other relevant information like the city or name of the dental practice.
- Google+ Page – This should be the first step to your SEO strategy. Every business should have a verified Google+ page. This helps Google recognize your business as important and will, therefore, result in more pages being indexed in search results.
- New Website Design—Website designs play a large role in SEO. If your website takes longer than a few seconds to load, this is deemed bad by Google. Newer website designs give faster load times to give your website a better search ranking.
- Alt Tagged Photos—Alt tags on photos give search engines more information about the photo and the page it is on. For example, if you have an image of dental implants on your dental implants page, you would alt tag it as dental implants and perhaps include the city name. This gives Google the most important keywords on your website to index for.
- Link Building—Link building includes placing links throughout website content on your website to link pages together. Google crawls your website and follows these links. If all your pages connect with one another, this is great for SEO.
- Blogging—Blogging adds more content to your website which is always good for SEO. In addition, it shows search engines that you are regularly updating your website, also a bonus point.
- Social Media—Including links to social media pages makes your social media pages more SEO friendly. Posting links to your website on your social media also make your website rank better.
- Mobile Friendly Website—In 2016 it’s extremely uncommon for websites to not be mobile friendly. When people are searching for things on mobile devices, Google is more likely to rank the mobile friendly websites higher in the search.
- External Linking—External linking is linking from outside sources to the website. This can be on blogs, social media or other relevant places. The more the website is linked to and clicked on from outside sources, the more important search engines will view it as.
- Frequent Website Updates—Regular updates to the website show that the website is filled with the most up to date information, keeping it ranking at the top.
Questions About SEO?
For questions about SEO, or help implementing an SEO strategy with original content, a new website design, and social media, contact us at Dental Affiliate to speak with our experts.
August 23, 2016
If you didn’t already know, the content on your website is incredibly important when it comes to SEO. The more original content on your website, the better. The search engines recognize both short tail keywords and long tail keywords. What’s the difference? Short tail is no more than two words. For example, “dental crowns.” This gives the user information about dental crowns on the first page. Long tail keywords, for example, are a lot longer and bring more filtered results, like “same day dental crowns in San Diego.” The long tail keyword search brings concise results, giving you exactly what you are looking for, a dentist that offers same day dental crowns in San Diego. It’s important to use these long tail keywords throughout the content, even dedicating certain pages to these keywords. Learn why long tail keywords matter and how they can help your website.
Target A Specific Audience
Long tail keywords are great when you are trying to target a specific audience for a certain procedure. Say, for example, you want more teens in your office for whitening treatments. You can deploy a page written about teeth whitening for teens in San Diego. Or maybe you want to be found under “affordable dentures in San Diego,” so you write a blog about the affordable dentures at your practice. By using these long tail keywords, you are more likely to be found on Google. Not only does this help your online visibility, but it helps your overall marketing strategy. Sit down and make a list of your marketing goals, and the procedures you want to do more of. Put yourself in your patient’s shoe to brainstorm what they would type in Google. This is how you come up with your long tail keywords.
Better Search Engine Rankings
As stated before, implementing long tail keywords is a great way to improve your visibility on Google. Perhaps you are already being found under “Dental Crowns San Diego”, why not also be found under “Same Day Dental Crowns San Diego” if you have a CEREC in the office? Another benefit of using long tail keywords is the ability to be found under questions. Put yourself in your patient’s shoe. What kind of questions would they ask? How about “What are Same Day Crowns?” The more variety in topics and keywords you use throughout your pages and blogs on your website, the more likely you will be found in more areas of search engines.
More Website Traffic
It’s a given that improved SEO will increase website traffic.
More website traffic = more patients = more profit for your practice.
If that isn’t an incentive to invest in content marketing for long tail keywords, then we don’t know what is. With a weekly blog, or adding new pages to your website, as well as tweaking content you already have, your dental website can increase the number of keywords it’s found under.
Start Your Content Marketing Strategy For Better SEO Today
Now that you’re a little more educated on the topic of long tail keywords, it’s time to start implementing this new found knowledge throughout your website. At Dental Affiliate, we offer our clients the perks of weekly blogs deployed on your website. These blogs and additional pages will focus on long tail keyword searches. To increase your website traffic and the number of patients in your practice, contact us at Dental Affiliate today.
June 20, 2016
Misconceptions About SEO
Even in today’s day and age, some people are in denial about the importance of SEO. There are still several misconceptions about SEO floating around and creating false information. We decided to break down these misconceptions for you so you have a deeper understanding of what Search Engine Optimization actually is.
SEO is Scam Filled with Black Hat Techniques
This is completely false. Although some people use Black Hat techniques, Google penalizes websites for them. SEO is also not a scam unless you are paying an agency that is not doing their job. Organic and effective SEO is done using white hat techniques approved by Google.
SEO isn’t Long Term
Short term SEO is usually Black Hat techniques; they will provide you with results until you are penalized. White Hat techniques, on the other hand, will produce long term SEO results for your dental practice. This includes adhering to Google’s standards for what constitutes a good website. As time passes, Google will become smarter and SEO will become more important. SEO is here to stay in the long term as the internet evolves.
One Bad Move Can Ruin Your SEO
This is an extremely common misconception. If you are adhering to Google’s standards but you make one bad move, like forget meta tags on a page, it won’t completely ruin your SEO. That particular page might take a hit, but it won’t dramatically decrease your hard work.
SEO is About Including as Many Keywords as Possible
This is also a huge misconception. If your content is keyword stuffed, it actually works against your SEO. It’s important to include keywords but in a natural and conventional way. Keywords are just one small piece of the puzzle when it comes to SEO.
You Can Achieve Results Fast
This misconception about SEO is another common one. SEO takes time and does not happen overnight. You won’t be at the top of Google at the release of your website. With strategies like content marketing, your search engine rankings will gradually increase over time. Black Hat techniques might provide you with faster results, but can leave you being penalized.
You Have to Build Links Everywhere
Yes, it is helpful if you use link building on your website, but having too many links, or linking to irrelevant pages can result in negative SEO. Link building must be done with a strategy in mind.
SEO Never Changes
This is also false. SEO is constantly changing. Google posts updated standards throughout the year. The latest has included recommending that all websites be mobile friendly.
How Do We Know What is the Truth?
Ask the experts! You don’t need to know the ins and outs of SEO, you can just ask us at Dental Affiliate. We will do all of the work and you can reap the results. We will continue to demystify the many misconceptions about SEO you might be reading about. Contact us today for SEO services and more.
May 23, 2016
Think of black hat tactics like you think of a magician’s hat, it’s full of tricks you can’t see. This black hat might produce stellar results, but in the end, it’s a quick fix. This is true with black hat SEO tactics, they might be tricking search engines into giving you good rankings, but once Google figures out your tactics, you can be penalized and lose all visibility. White hat SEO tactics on the other hand, are smart and strategic ways of enhancing your SEO. These will give you organic results that will continue to bring you higher up on the search engines. We have compiled a list of black hat techniques VS white hat techniques for a better understanding for you.
Black Hat Tricks for SEO
Keyword Stuffing – This occurs when content is stuffed with keywords in unnatural ways.
Posting Links in Unnatural Places – This is from posting links on comment threads, or on blog posts without there being a reason for it.
Adding Pointless Pages On Your Website – This can include adding a page with only a couple of sentences with keywords or words that will attract visitors, but not include any information about them.
Using Paid Links – Paying anyone to create links to your website.
Linking Websites Together – Linking a low ranking website to a high ranking website will help raise the low ranked website up.
Your patients and website visitors are coming to your website for one reason, to learn about your dental practice and the procedures you offer. Therefore, using black hat tricks is not going to benefit your directed audience in any way. Black Hat techniques might give you fast results, but they are not helping your website become a better experience for your visitors or long term SEO.
White Hat SEO
Original, High Quality Content – Using original content written with SEO in mind will benefit your website the most.
Internal Linking – Linking between pages on your website will help users and search engines crawl through your website.
Blogging – Blogging not only creates more content about your area of expertise, but it gives more pages for ranking and internal linking.
Posting Links in Natural Places – Linking on natural places such as posting links to your practice’s Facebook to your website or vice versa.
Using Keywords Naturally – This includes placing keywords throughout content in natural ways, and without overusing them.
Now that you can see the obvious differences between black hat and white hat SEO tactics, it makes more sense to invest in white hat strategies. Contact Dental Affiliate to learn more about the SEO we offer to our clients. We never use black hat strategies, all of our results are organic and here to stay.
May 9, 2016
New Google Algorithm for Mobile Friendly Websites
In March, Google announced that there would be a new algorithm when it comes to mobile searches. Their overall goal is to give users better search results when searching on a mobile device. This means, keeping non-mobile friendly websites off of the top of search results. This new algorithm is supposed to start rolling out slowly in May 2016. Google will begin by crawling all websites to find which ones are mobile friendly and which aren’t. If your website is not mobile friendly, you were most likely sent an email in March or April instructing you to make it mobile friendly.
What Happens if I Don’t Have a Mobile Friendly Website?
In 2016, it is more likely for users to search on a mobile device than a computer; therefore, if your website is not mobile friendly, it won’t be showing up on mobile searches or bringing you new patients. If you regularly have good visibility when it comes to search engines, this algorithm can weaken your SEO strategy. Until you get a mobile friendly website, your search rankings will suffer. If you’re not sure if your website is mobile friendly, you can check it on Google’s Mobile Friendly Test.
Google did state that it’s still possible for your non-mobile friendly website to rank high if it has relative and original content.
What are the Benefits of Having a Mobile Friendly Website?
There are many benefits of having a mobile friendly website, now including ranking higher on mobile searches. Another benefit, is that the user’s experience is better. If you are on a mobile device and are looking at a website that is not mobile friendly, it can be hard to read the content and navigate through. This results in users quickly leaving your website due to inconvenience. Another benefit, is that it gives your dental practice more credibility, showing you care about how you present yourself on the web as much as you do in office.
How Do I Make My Website Mobile Friendly?
If your current website design is more than a few years old, it is probably easier and cheaper to buy a brand new design than to pay someone to make you a mobile friendly version of your current design. You will end up with a brand new and updated design that is mobile friendly and adheres to Google’s standards. At Dental Affiliate, we create custom made websites that look flawless on any device. Contact us for more information on custom mobile website designs.
Paid Ads vs. Organic S.E.O.
February 23, 2016
You may have heard of “content marketing,” but do you know exactly what it entails and the many benefits it can bring your website? Simply stated, content marketing is showcasing the content on your website to bring brand awareness and enhance SEO. In other words, content marketing will help drive your rankings up on search engines for specific keywords, and create a larger brand awareness by having more content available and at a higher rank for viewers—it super charges your SEO. Overall, content marketing drives more traffic to your website from several sources. A successful content marketing strategy will keep you from searching for new patients and instead direct them to you. At Dental Affiliate, we implement content marketing for already optimized websites to keep them ranked, and websites that need some help growing their online presence.
Content Marketing Strategies for Your Dental Practice
Blogs for Continual SEO
If you browse through our client’s websites, you can see that the high majority of them have some sort of blog. With these blog entries, we post expanded topics about pages the client already has on their website. With the help of interlinking and posting on social media, this not only drives website traffic, but increases search engine rankings for the specified topic. The more content available on your website, the better!
Custom Video Marketing Featuring Your Doctors and Patients
Like posting blogs on the website, uploading videos about your business onto YouTube will also drive more website traffic. When searching for a specific topic on either Yahoo, Google, or YouTube, your video will show up on these searches and drive viewers to your website, where your video will also be seen. Recent studies have shown that by 2017, 74% of the internet’s traffic will be from videos. This means that users are more likely to view a video online than read something. Invest in custom made videos today to stay ahead of the marketing curve.
Social Media Marketing for Your Dental Community
Thanks to the social media generation, content marketing for a large amount of people just got a little bit easier. With social media, we post links to your latest blogs, new videos or other reasons to link to your site. These links give users a reason to click to your website, easy ways to share information, a simple way to communicate, and more.
Mobile Content for Your Patient’s Convenience
Mobile content doesn’t necessarily mean content that can only be seen on a mobile device, it means the website has been optimized specifically for mobile use. This allows for cleaner navigation, and content that is easier to view. The recent trend of mobile use has made it important for all websites to have a mobile friendly version.
Luckily for you, at Dental Affiliate, we implement all of these features in our content marketing. If you don’t have any custom videos, we have a complete production team available to create the video(s) you desire. Our superior developers are also here to create mobile friendly websites for your practice. Our writers will take care of your blogs and social media. The only thing you have to do is give us a call.
With content marketing, your dental practice will become better known from an increase in content and a rise in search engines. Start putting your brand out there, contact us today to learn more about our content marketing packages.
February 3, 2016
We’re not just telling you to invest in an SEO Firm because we’re a marketing company, we’re telling you because it’s more effective and cost efficient to pay us as opposed to doing it yourself. Let us lay down our points and you can decide for yourself.
Two Ways to Be Seen On Google
- AdWords- Adwords aren’t cheap, if you decide to invest in this instead of choosing SEO, you will pay anywhere from $1 to $50 per click. A small business can throw away an average of $100,000 just to be seen on a paid search. Once you stop paying for it, you stop ranking.
- Strong SEO- Search Engine Optimization is constantly changing due to the high intelligence of search engines. Having strong SEO will get you ranked high on Google longer term and for less money than AdWords would.
Why Hire an SEO Firm?
We are here to provide you with long term results. Our number one goal is to see our clients succeed. We know that if you decide to do your own SEO in your spare time, or invest in AdWords, you will be wasting your time and money and not get the results you want.
SEO is a full-time effort. You can’t expect good results if you’re only putting in an hour or two of work per week. When you hire an SEO firm with proven results, you can be guaranteed that they will be focusing more energy on fulfilling your long term goals than you ever would.
One major benefit to hiring an SEO firm is that they tend to have in house copywriters, web developers, content managers and analytic experts to ensure that your website is receiving all of the attention it needs. These services tend to be very costly when seeking them as individual services, SEO firms can give you an entire package, usually at a bundle price. Having one team work on all aspects of your internet presence will give you better results than using individuals.
When you hire an SEO firm, you can be certain that the company is staying up to date on Google standards to ensure that their work efforts produce positive results. This can require hours of research per month. In order to rank on Google’s high-end intelligence, research is necessary.
Why Not Manage My Own SEO?
SEO is extremely time-consuming. If you have the time and skills to dedicate to your practice, go ahead. However, most doctors and dentists want to spend their free time researching new medical practices or going on vacation, not keeping up with their website’s SEO. Therefore, you will not get the same outstanding results doing it yourself as you would with an SEO firm.
Another option would be to hire a single personal SEO consultant. You can either hire someone full time or a consultant for a few hours every week. One of the downsides to this is how much it costs to hire an SEO consultant. Freelancers will charge you anywhere from $100 an hour (and are a tad bit crazy, shown in the image on the left)! With an SEO Firm, you will be charged one set monthly fee for SEO efforts which usually tends to be a lot cheaper than the salary of one in office SEO consultant. Another perk to being a firm is that you will have monthly meetings where you will be informed of your website’s progress.
With the provided information, unless you have a large stack of money to spend or an abundance of free time, if you want results that last at a price that won’t hurt your budget, turn to an SEO Firm to cater to all of your SEO and website needs. Here at Dental Affiliate, we can start helping you by providing an audit of your current website to see where you need help.
Also, if you really can’t make up your mind, just compare the image of the SEO Firm to the SEO Freelancer. Which would you rather work with?