It’s time for a new year which means new marketing goals! It’s time to think about the future and how your marketing efforts are going to bring the best results for your dental practice. If you have not created any New Year’s marketing resolutions, we have created our own list for you to consider. With these goals, you can expect to improve your online presence and bring in new patients.
Improve Your Social Media Presence
If you rarely ever post on your social media accounts, now is the time to form the habit of posting a few times a week. These posts can be anything you feel your patients would be happy to see. This can include any news or announcements from your practice. Posts can also include birthday celebrations in the office, before and after pictures, testimonials from patients, happy holidays posts or just about anything relating to your business. Posting links to your website is always great advertising for procedures and to improve SEO! In addition to posting more often, we recommend all dental practices to post on both Facebook and Instagram, the two most popular social media networks.
Increase Your Positive Online Reviews
If you are lacking reviews on websites such as Yelp, Google+, and Facebook, we recommend you start encouraging your patients to start leaving you reviews. There are a few ways you can go about this. The first way we recommend is by using ReviewDoor software, available from us at Dental Affiliate. With this software, you can send your patients a text message once they leave your office prompting them to leave you an online review on a website of your choosing. If the patients by any chance leave you a negative review, the software will send the review to you before posting it on the website. If it is positive, the review will automatically post. This software not only helps you gain more positive reviews, it helps you avoid negative reviews from going public.
Invest in Pay Per Click
Pay per click is the Google ads you see at the top of your search results. If there are specific keywords you want to rank for that is difficult to achieve from SEO alone, you may want to consider pay per click advertising. This provides instant results for your dental practice. If you want to quickly gain new patients for certain procedures, this is a great way to do it. If you are not sure how to navigate your way around ad words, contact our experts at Dental Affiliate.
Need Help Achieving Your Marketing Goals?
If you need help with your social media strategy, gaining more positive reviews, or buying pay per click advertising for your marketing New Year’s resolutions, contact our experts at Dental Affiliate today!