In: custom website design
Does My Website Design Show Credibility?
Your website design is usually the first thing your potential patients see when they are searching for a new dentist. Within the first few seconds on your website, they have already formed an opinion about your dental practice. Your website is an extension of your brand and reflects your entire business. Whether you lack content on your website, or easy navigation, your viewer will steer away at the first sign of problems. Ensuring that you have a well-designed website will prevent visitors from steering away and encourage them to crawl through your website instead. The more professional your website looks, the more professional you look as a dentist. Your website design is highly responsible for your credibility as a dentist.
There are several aspects your website needs to incorporate for the most credibility possible.
Making sure it’s easy to navigate throughout your website is important for your credibility. Patients who struggle to navigate through your website won’t want to stay on it, or call you for an appointment.
Having a clean and aesthetically appealing design will show that you care as much about your website as you care about the quality of procedures you perform on your patients.
Displaying your accomplishments as a dentist is great for patients to see. This includes displaying photos of your office, your employees, and before and after photos of procedures.
Highlight Patient Reviews
Patient reviews should be displayed for your potential patients so they know about the good experiences other patients have had at your practice.
Give Useful Information
This includes having information about the procedures you offer, an overview of how they are performed, and other useful patient information. If a patient can find everything they need to know on your website, it gives your website more credibility.
It’s always insightful to read about the business and about the people who work at it. It gives a person a sense of the kind of people that will be helping them. About the practice and about the dentists and other employees are great factors to include on your website. It shows how proud of your practice you are.
Contact Us for a Custom Website Design
Creating a great first impression to potential website visitors is the best way to keep them on your page and eventually call up your practice for an appointment. Following our advice for a more credible website will benefit you in the long run. If you are looking for a website revamp to boost your credibility, contact us for a custom website design.
Are Before & After Photos Really That Important?
One of the pages your website is missing that is setting you apart from your competitors, is a smile gallery filled with before and after photos. A smile gallery is incredibly important for displaying your talents and abilities as a dentist. This is where cosmetic dentists prove their worth. If you have not started taking before and after pictures of your patients yet, it’s time to start. The following are reasons why you start featuring before and after photos on your website.
Before and After Pictures Are Your Own Best Advertisement
When you decide on purchasing a new product like a weight loss product, you will base your decision mainly on reviews and before and after photos. It’s highly unlikely you will buy a $100 set of workout DVDs if there are no proven results from it. Why would a patient ever agree to cosmetic work from their dentist if they don’t have any idea of the results they might get? Displaying before and after pictures is a great way to advertise your skills as a dentist. Your patients will be impressed by results and agree to receiving the procedure from you.
It Enhances Your Credibility
If a dentist is advertising that they give the best cosmetic dental procedures in town, but doesn’t have any picture evidence to prove it, the dentist won’t seem credible. When a dentist has before and after pictures to back up their credentials, their credibility goes way up. This helps a patient make their decision at ease and creates a worry-free dental experience.
Patients Will Know What to Expect
When a patient is considering a full mouth reconstruction, they will be cautious when choosing their dentist. The procedures they will undergo won’t come cheap which is why they will be researching extensively for the right dentist. One way to persuade that patient to come to your practice instead of others is by displaying before and after photos. This is a great place to display all the smiles you have transformed in your dental office. A patient might see a similar dental problem that they have and see how it’s been fixed in your dental office. With evidence of great results, they won’t hesitate to give your practice a call for a consultation.
Great for Social Media
One of the awesome aspects of social media is the ability to share everything. With your dental practice’s social media profile, you can have an entire album of photos dedicated to your smile transformations. When you post photos, there’s a good chance someone will like or share your photo and in result it will reach their range of friends. From there it can spread like wildfire reaching potentially a large range of people. This can spark an interest in your dental practice, creating more prospective patients for you.
Where Do I Start?
It doesn’t take much to start creating a portfolio of your dental accomplishments. All you need is a camera and great results. First, confirm with your patients that it’s okay to take before and after photos, next, grab your camera and take some shots before the procedure and after the procedure. We recommend capturing a photo of just the teeth for the patient’s privacy (unless they want their entire face featured).
How Can Dental Affiliate Help?
At Dental Affiliate, we provide all of our clients with not only a beautiful website, but a smile gallery filled with our client’s stunning dental transformations. We keep the smile galleries updated for our clients so that their accomplishments are always on display. Contact us today to learn about our website designs, social media marketing, and other great options to help you have the best dental website possible.