In: dental marketing
April 4, 2016
Does My Website Need a Redesign?
If you have had the same website design for more than 3 years, it’s most definitely time for a website redesign. Although there is no time limit on website designs, the internet is constantly changing and websites are becoming more complex. Here are the top ten signs your dentist office’s website needs a redesign.
- It’s Not Responsive On All Devices
In today’s day and age, it’s aggravating to come across a website that isn’t responsive with your phone or tablet. This makes your experience as a user unpleasant and will usually lead you to navigate away from the site. Having a responsive website is critically important for maintaining as many viewers as possible on your dental website during today’s mobile revolution.
- It’s Takes a Long Time to Load
Evidence of an old website can easily be seen from the amount of time it takes for the website to load. If it takes more than five seconds, there is something wrong. With a website redesign, your dental practice’s website will be designed with speed in mind, creating a faster load time. This will prevent patients from navigating away from your slow website.
- It’s Outdated and Visually Unappealing
If you compare recent websites to ones that are just a few years old, it’s really easy to see which one is outdated. Having an up-to-date website is important for your viewer’s experience. Newer websites load faster, look better, and have better content.
- You Are Not Ranking On Search Engines
Having old content that is stuffed with keywords, or code that is hurting your SEO, will cause your website to lack a ranking on search engines. Fresh content and a fully optimized website will help you find your dental practice at the top of ranks. After your website is looking new, you can invest in content marketing and other marketing strategies to help you gain even better results.
- It Never Gets Updated
If your website never gets updated, odds are it’s showing incorrect or irrelevant information. Showing incorrect information on your website is bad for business. Lack of updates also shows your viewers that you don’t care about keeping your online presence updated.
- There are Lots of Problems
Do you have broken links, error pages, missing images or other dysfunctional features? This is extremely bad for your online presence. With a website redesign, your new website will be simply maintainable with a Content Management System (CMS) like WordPress. This allows for easy updates, so you never have to worry about your website having broken features.
- Visitors Aren’t Navigating Past Your Home Page
If your homepage is unattractive, outdated and hard to navigate, odds are prospective patients aren’t moving further into your website which means you can be losing potential patients. With a website redesign, your home page will encourage your viewers to dive deeper into your website which will hopefully lead them to calling you for an appointment.
- Your Website Isn’t Optimized for SEO
If your current website isn’t optimized for SEO, this can be one of the factors contributing to your low search engine ranking. This is extremely important if you want to be found on search engines.
- You’re Losing Visitors
If you have been keeping track of your website visitors and have noticed a decrease in visitors in the past few years, this can be a huge indicator that your SEO is either lacking or non-existent.
- Your Website Isn’t Benefiting Your Patients
If your website doesn’t have informative information for your patients about the procedures you offer, the insurances you accept, even the correct address, your website isn’t benefiting your patients. With a website redesign, your website content will be correct and only contain relevant information, giving your patients everything they need.
I Need a Website Redesign, What Now?
If you are tired of having an outdated website without any website visitors, you are losing potential patients. Invest in a website redesign and not only gain a better online presence, but lots of new patients walking through your door. Stand a higher ground than your competitors today. View some of the beautiful websites we have created and contact us at Dental Affiliate to learn how we can revamp your dental website and online presence.