In: Facebook Hacks
How to Trick the Facebook News Feed Algorithm
Facebook uses an algorithm system that determines which posts are seen by Facebook followers. You might notice that a friend asked if you saw their post about their cat dancing and you have no idea what they are talking about even though you religiously check your news feed every hour. Facebook’s algorithm is responsible for you not seeing the post. This algorithm is what makes some posts go viral. If a post has a lot of reactions, likes, views, or shares, the algorithm knows to make it appear to more people. The only way you can be sure to see all posts from a specific page or person is by changing your settings for each individual page and person. Unless your patients are really dedicated to your dental practice, it’s highly unlikely they will change their settings to see all of your posts. This is where you can implement our tweaks we have discovered.
Share Popular Links/Videos
One way for your dental practice to be seen more on Facebook is to participate in sharing popular links and videos. Although we recommend keeping it semi relevant to your industry, sharing popular videos and links will show up on user’s Facebook’s feeds if their other friends have also shared it.
Post Something Bound to Get Likes or Comments
This can include a funny picture, a question, or controversial news article. When your posts start getting likes and comments, they will start appearing on more people’s news feeds as well as the friends of people who commented and liked your post.
Get More Likes for Your Business
How many people “like” your business? If only 10 people like your business and half of those are employees, your social media strategy is weak. Encourage patients to like your Facebook Page while they are waiting for their appointment. The more likes you have, the more people that will see your posts. Obtaining page likes is half the battle of showing up on news feeds. Without page likes, you don’t have an audience.
Discuss Trending Topics
How do you know what’s trending? If you click in the search bar on Facebook, it will give you a list of trending topics. Click on that and scroll through to see what’s trending now. Try to stay relevant to your business field, but chiming in about a trending topic will make you more likely to pop up on other people’s news feeds.
Tag People in Posts
For example, you might want to tag one of your patients in a before and after (with their permission). This will make your post more relevant, and also pop up on the news feeds of friends of the person you tagged.
Where Do We Begin?
Tricking Facebook’s algorithm has a lot to do with a number of likes your page has. Revamp your social media strategy and gain more visibility by simply gaining more likes. Follow our strategies above to start appearing on more news feeds.