April 11, 2016
What’s So Great About Video Testimonials?
Sure, written reviews are great for your practice but they do not capture the personality and energy of the patient like a video would. In 2017, it’s projected that 74% of internet traffic will be from videos. This means that the great majority of internet users will be spending their time on the internet watching videos. This is why it’s crucial for dentists to invest in video marketing now to stay ahead of the curve. Video testimonials are a great asset to your practice’s internet presence on search engines, social media and your own website. Learn how powerful patient testimonials can be.
Videos Appear More Sincere
It’s highly unlikely that a dental office will go out of their way to hire an actor to state how much they love their dentist, that normally only occurs on TV commercials. Video testimonials are actual patients just stating how they feel about their experience with their procedures. If a patient didn’t love their dentist or experience, they would not take time out of their day to say their message on a video. These videos are from dedicated patients, as opposed to patients who take a minute out of their day to write a review online. Both ways of reviewing are great, but videos show more dedication and sincerity.
Before and After Pictures Can Be Displayed
With video testimonials, you not only hear about the patient’s experience, but you get to see the results. Think of infomercials for work out DVDs, the patient testimonials are the most convincing part of the commercial. You see how an average person like yourself can transform their body into one you desire and makes the viewer believe they can achieve the same results. This works the same as patient testimonials for your dental practice, a viewer will see how your patient’s smile has been transformed and will consider getting work done for themselves.
Your Patients Will Feel Special
Let’s be honest, we all want our 5 minutes of fame. If you ask your patient to give your practice a testimonial, they will most definitely agree to help you. Even if this video will only be displayed on the internet, it is always exciting to be featured in a video. Your patient will most likely share the video with their friends and family who might be so impressed that they agree to come to your practice as well!
Videos Show How Much Your Practice Cares About Your Patients
When a patient writes a review, it shows how much the patient cares about the practice. When a patient gives a video testimonial, it not only shows how much the patient cares about their dentist, but it shows how much the dentist cares about their patient. The dentist is taking time out of their busy day to create a video of their patient’s experience, and then featuring it on their website and social media.
How Do We Get Started on Creating Video Testimonials?
Video testimonials are not super complicated. Ask some of your patients who have had a good experience at your practice or a complete smile transformation if they would help your practice out by giving a testimony on camera. With our video production team at Dental Affiliate, we can create all of your video testimonies for you. All you have to worry about is creating a great experience for your patients. Contact us at Dental Affiliate today to learn how we can help you create a better online presence.