In: Search Engine Optimization
June 20, 2016
Misconceptions About SEO
Even in today’s day and age, some people are in denial about the importance of SEO. There are still several misconceptions about SEO floating around and creating false information. We decided to break down these misconceptions for you so you have a deeper understanding of what Search Engine Optimization actually is.
SEO is Scam Filled with Black Hat Techniques
This is completely false. Although some people use Black Hat techniques, Google penalizes websites for them. SEO is also not a scam unless you are paying an agency that is not doing their job. Organic and effective SEO is done using white hat techniques approved by Google.
SEO isn’t Long Term
Short term SEO is usually Black Hat techniques; they will provide you with results until you are penalized. White Hat techniques, on the other hand, will produce long term SEO results for your dental practice. This includes adhering to Google’s standards for what constitutes a good website. As time passes, Google will become smarter and SEO will become more important. SEO is here to stay in the long term as the internet evolves.
One Bad Move Can Ruin Your SEO
This is an extremely common misconception. If you are adhering to Google’s standards but you make one bad move, like forget meta tags on a page, it won’t completely ruin your SEO. That particular page might take a hit, but it won’t dramatically decrease your hard work.
SEO is About Including as Many Keywords as Possible
This is also a huge misconception. If your content is keyword stuffed, it actually works against your SEO. It’s important to include keywords but in a natural and conventional way. Keywords are just one small piece of the puzzle when it comes to SEO.
You Can Achieve Results Fast
This misconception about SEO is another common one. SEO takes time and does not happen overnight. You won’t be at the top of Google at the release of your website. With strategies like content marketing, your search engine rankings will gradually increase over time. Black Hat techniques might provide you with faster results, but can leave you being penalized.
You Have to Build Links Everywhere
Yes, it is helpful if you use link building on your website, but having too many links, or linking to irrelevant pages can result in negative SEO. Link building must be done with a strategy in mind.
SEO Never Changes
This is also false. SEO is constantly changing. Google posts updated standards throughout the year. The latest has included recommending that all websites be mobile friendly.
How Do We Know What is the Truth?
Ask the experts! You don’t need to know the ins and outs of SEO, you can just ask us at Dental Affiliate. We will do all of the work and you can reap the results. We will continue to demystify the many misconceptions about SEO you might be reading about. Contact us today for SEO services and more.
May 23, 2016
Think of black hat tactics like you think of a magician’s hat, it’s full of tricks you can’t see. This black hat might produce stellar results, but in the end, it’s a quick fix. This is true with black hat SEO tactics, they might be tricking search engines into giving you good rankings, but once Google figures out your tactics, you can be penalized and lose all visibility. White hat SEO tactics on the other hand, are smart and strategic ways of enhancing your SEO. These will give you organic results that will continue to bring you higher up on the search engines. We have compiled a list of black hat techniques VS white hat techniques for a better understanding for you.
Black Hat Tricks for SEO
Keyword Stuffing – This occurs when content is stuffed with keywords in unnatural ways.
Posting Links in Unnatural Places – This is from posting links on comment threads, or on blog posts without there being a reason for it.
Adding Pointless Pages On Your Website – This can include adding a page with only a couple of sentences with keywords or words that will attract visitors, but not include any information about them.
Using Paid Links – Paying anyone to create links to your website.
Linking Websites Together – Linking a low ranking website to a high ranking website will help raise the low ranked website up.
Your patients and website visitors are coming to your website for one reason, to learn about your dental practice and the procedures you offer. Therefore, using black hat tricks is not going to benefit your directed audience in any way. Black Hat techniques might give you fast results, but they are not helping your website become a better experience for your visitors or long term SEO.
White Hat SEO
Original, High Quality Content – Using original content written with SEO in mind will benefit your website the most.
Internal Linking – Linking between pages on your website will help users and search engines crawl through your website.
Blogging – Blogging not only creates more content about your area of expertise, but it gives more pages for ranking and internal linking.
Posting Links in Natural Places – Linking on natural places such as posting links to your practice’s Facebook to your website or vice versa.
Using Keywords Naturally – This includes placing keywords throughout content in natural ways, and without overusing them.
Now that you can see the obvious differences between black hat and white hat SEO tactics, it makes more sense to invest in white hat strategies. Contact Dental Affiliate to learn more about the SEO we offer to our clients. We never use black hat strategies, all of our results are organic and here to stay.