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In: SEO

Misconceptions about SEO

Misconceptions About SEO

Even in today’s day and age, some people are in denial about the importance of SEO. There are still several misconceptions about SEO floating around and creating false information. We decided to break down these misconceptions for you so you have a deeper understanding of what Search Engine Optimization actually is.

SEO is Scam Filled with Black Hat Techniques

This is completely false. Although some people use Black Hat techniques, Google penalizes websites for them. SEO is also not a scam unless you are paying an agency that is not doing their job. Organic and effective SEO is done using white hat techniques approved by Google.

SEO isn’t Long Term

Short term SEO is usually Black Hat techniques; they will provide you with results until you are penalized. White Hat techniques on the other hand, will produce long term SEO results for your dental practice. This includes adhering to Google’s standards for what constitutes a good website. As time passes, Google will become smarter and SEO will become more important. SEO is here to stay in the long term as the internet evolves.

One Bad Move Can Ruin Your SEO

This is an extremely common misconception. If you are adhering to Google’s standards but you make one bad move, like forget meta tags on a page, it won’t completely ruin your SEO. That particular page might take a hit, but it won’t dramatically decrease your hard work.

SEO is About Including as Many Keywords as Possible

This is also a huge misconception. If your content is keyword stuffed, it actually works against your SEO. It’s important to include keywords, but in a natural and conventional way. Keywords are just one small piece of the puzzle when it comes to SEO.

You Can Achieve Results Fast

This misconception about SEO is another common one. SEO takes time and does not happen overnight. You won’t be at the top of Google at the release of your website. With strategies like content marketing, your search engine rankings will gradually increase over time. Black Hat techniques might provide you with faster results, but can leave you being penalized.

You Have to Build Links Everywhere

Yes, it is helpful if you use link building on your website, but having too many links, or linking to irrelevant pages can result in negative SEO. Link building must be done with a strategy in mind.

SEO Never Changes

This is also false. SEO is constantly changing. Google posts updated standards throughout the year. The latest has included recommending that all websites be mobile friendly.

How Do We Know What is the Truth?

Ask the experts! You don’t need to know the ins and outs of SEO, you can just ask us at Dental Affiliate. We will do all of the work and you can reap the results. We will continue to demystify the many misconceptions about SEO you might be reading about. Contact us today for SEO services and more.

Black Hat SEO

Think of black hat tactics like you think of a magician’s hat, it’s full of tricks you can’t see. This black hat might produce stellar results, but in the end, it’s a quick fix. This is true with black hat SEO tactics, they might be tricking search engines into giving you good rankings, but once Google figures out your tactics, you can be penalized and lose all visibility. White hat SEO tactics on the other hand, are smart and strategic ways of enhancing your SEO. These will give you organic results that will continue to bring you higher up on the search engines. We have compiled a list of black hat techniques VS white hat techniques for a better understanding for you.

Black Hat Tricks for SEO

Keyword Stuffing – This occurs when content is stuffed with keywords in unnatural ways.

Posting Links in Unnatural Places – This is from posting links on comment threads, or on blog posts without there being a reason for it.

Adding Pointless Pages On Your Website – This can include adding a page with only a couple of sentences with keywords or words that will attract visitors, but not include any information for them.

Using Paid Links – Paying anyone to create links to your website.

Linking Websites Together – Linking a low ranking website to a high ranking website will help raise the low ranked website up.

Your patients and website visitors are coming to your website for one reason, to learn about your dental practice and the procedures you offer. Therefore, using black hat tricks is not going to benefit your directed audience in any way. Black Hat techniques might give you fast results, but they are not helping your website become a better experience for your visitors or long term SEO.

White Hat SEO

Original, High Quality Content – Using original content written with SEO in mind will benefit your website the most.

Internal Linking – Linking between pages on your website will help users and search engines crawl through your website.

Blogging – Blogging not only creates more content about your area of expertise, but it gives more pages for ranking and internal linking.

Posting Links in Natural Places – Linking on natural places such as posting links to your practice’s Facebook to your website or vice versa.

Using Keywords Naturally – This includes placing keywords throughout content in natural ways, and without overusing them.

Now that you can see the obvious differences between black hat and white hat SEO tactics, it makes more sense to invest in white hat strategies. Contact Dental Affiliate to learn more about the SEO we offer to our clients. We never use black hat strategies, all of our results are organic and here to stay.

Mobile Friendly Design

New Google Algorithm for Mobile Friendly Websites

In March, Google announced that there would be a new algorithm when it comes to mobile searches. Their overall goal is to give users better search results when searching on a mobile device. This means, keeping non mobile friendly websites off of the top of search results. This new algorithm is supposed to start rolling out slowly in May 2016. Google will begin by crawling all websites to find which ones are mobile friendly and which aren’t. If your website is not mobile friendly, you were most likely sent an email in March or April instructing you to make it mobile friendly.

What Happens if I Don’t Have a Mobile Friendly Website?

In 2016, it is more likely for users to search on a mobile device than a computer; therefore, if your website is not mobile friendly, it won’t be showing up on mobile searches or bringing you new patients. If you regularly have good visibility when it comes to search engines, this algorithm can weaken your SEO strategy. Until you get a mobile friendly website, your search rankings will suffer. If you’re not sure if your website is mobile friendly, you can check it on Google’s Mobile Friendly Test.

Google did state that it’s still possible for your non-mobile friendly website to rank high if it has relative and original content.

What are the Benefits of Having a Mobile Friendly Website?

There are many benefits of having a mobile friendly website, now including ranking higher on mobile searches. Another benefit, is that the user’s experience is better. If you are on a mobile device and are looking at a website that is not mobile friendly, it can be hard to read the content and navigate through. This results in users quickly leaving your website due to inconvenience. Another benefit, is that it gives your dental practice more credibility, showing you care about how you present yourself on the web as much as you do in office.

How Do I Make My Website Mobile Friendly?

If your current website design is more than a few years old, it is probably easier and cheaper to buy a brand new design than to pay someone to make you a mobile friendly version of your current design. You will end up with a brand new and updated design that is mobile friendly and adheres to Google’s standards. At Dental Affiliate, we create custom made websites that look flawless on any device. Contact us for more information on custom mobile website designs.

 

patient reviews improve seo

How Patient Reviews Improve SEO

Search Engine Optimization is made out of a handful of tactics. This includes website content, meta descriptions and even patient reviews. Patient reviews are often overlooked when it comes to improving search engine rankings, but they can actually be a strong factor. We already know that patient reviews play a huge role when it comes to patients choosing a practice.  When searching for a new dentist, one negative review can divert someone away from your practice. If you have a strong SEO strategy, odds are the patient is checking out your reviews after seeing that you are at the top of search results. It’s up to you to provide the best service possible to gain the best reviews. Your patient reviews will affect your SEO as well as your business.

Create Intriguing Google Search Snippets

When your review page pops up on search results, it’s important that they showcase positive reviews and 5 stars as a way of click bait. This intriguing snippet will bring a user to your review page and if they only see good reviews, you have a better chance of them clicking onto your website. More clicks to your website from an outside source increases your SEO. Having great patient reviews therefore increases your potential patients and your overall SEO.

Create Unique and Fresh Content

Search engines love nothing more than fresh and unique content touching your website often. If you have a loop patient reviews running through your website, this is creating more searchable relevant keywords for Google to look at. Continue to gain new patient reviews to keep the fresh content flowing and the relevant keywords appearing.

Increase User Time On Site, Lower Bounce Rate

In today’s day and age, consumers are more likely to trust other consumers over content on a company’s website. Therefore, your patient reviews are more valuable to your practice than any content on your website. Having patient reviews and testimonials on your website shows that you know how consumers pick their next dental practice. It allows for them gain more trust in your practice because you are showcasing the experiences of your patients, rather than hiding them from view. When a patient has a sense of trust while on your website, they will easily spend more time on it rather than clicking away. The longer a patient spends on your website, the more credible you become to search engines; thus increasing your SEO. Clicking through your website is also another way for search engines to determine if your website is useful. If there is a high bounce rate, it shows search engines that the content on the website wasn’t what they were looking for.

How Do I Gain More Reviews?

To increase your patient reviews, we have a simple solution for you. With our product ReviewDoor, you can text patients after their visit to your dentist office where they will receive a link to review their experience. The best part about this product is that the review will go straight to you before being posted on your website. Prevent negative reviews from becoming public and learn how to improve your practice. ReviewDoor automatically loops your reviews on your specified review page. All you have to do is use the software to text your patients and watch the reviews pour in. Contact us today to learn more about ReviewDoor and start gaining more positive reviews while stopping negative reviews today.

Dental-Team-of-Consultants-compressorWe’re not just telling you to invest in an SEO Firm because we’re a marketing company, we’re telling you because it’s more effective and cost efficient to pay us as opposed to doing it yourself. Let us lay down our points and you can decide for yourself.

Two Ways to Be Seen On Google

  1. AdWords- Adwords aren’t cheap, if you decide to invest in this instead of choosing SEO, you will pay anywhere from $1 to $50 per click. A small business can throw away an average of $100,000 just to be seen on a paid search. Once you stop paying for it, you stop ranking.
  2. Strong SEO- Search Engine Optimization is constantly changing due to the high intelligence of search engines. Having strong SEO will get you ranked high on Google longer term and for less money than AdWords would.

Why Hire an SEO Firm?

Dental Affiliate aka Practice Affiliate

6540 Lusk Blvd. Suite C-151 San Diego, CA 92121

We are here to provide you with long term results. Our number one goal is to see our clients succeed. We know that if you decide to do your own SEO in your spare time, or invest in AdWords, you will be wasting your time and money and not get the results you want.

SEO is a full time effort. You can’t expect good results if you’re only putting in an hour or two of work per week. When you hire an SEO firm with proven results, you can be guaranteed that they will be focusing more energy on fulfilling your long term goals than you ever would.

One major benefit to hiring an SEO firm is that they tend to have in house copywriters, web developers, content managers and analytic experts to ensure that your website is receiving all of the attention it needs. These services tend to be very costly when seeking them as individual services, SEO firms can give you an entire package, usually at a bundle price. Having one team work on all aspects of your internet presence will give you better results than using individuals.

When you hire an SEO firm, you can be certain that the company is staying up to date on Google standards to ensure that their work efforts produce positive results. This can require hours of research per month. In order to rank on Google’s high end intelligence, research is necessary.

Why Not Manage My Own SEO?

SEO is extremely time consuming. If you have the time and skills to dedicate to your practice, go ahead. However, most doctors and dentists want to spend their free time researching new medical practices or going on vacation, not keeping up with their website’s SEO. Therefore, you will not get the same outstanding results doing it yourself as you would with an SEO firm.

SEO Another option would be to hire a single personal SEO consultant.  You can either hire someone full time or a consultant for a few hours every week. One of the downsides to this is how much it costs to hire an SEO consultant. Freelancers will charge you anywhere from $100 an hour (and are a tad bit crazy, shown in the image on the left)! With an SEO Firm, you will be charged one set monthly fee for SEO efforts which usually tends to be a lot cheaper than the salary of one in office SEO consultant. Another perk to being with a firm is that you will have monthly meetings where you will be informed of your website’s progress.

The Verdict

With the provided information, unless you have a large stack of money to spend or an abundance of free time, if you want results that last at a price that won’t hurt your budget, turn to an SEO Firm to cater to all of your SEO and website needs. Here at Dental Affiliate, we can start helping you by providing an audit of your current website to see where you need help.

Also, if you really can’t make up your mind, just compare the image of the SEO Firm to the SEO Freelancer. Which would you rather work with?